MarketingExperiments.com Web Clinic Podcasts
MarketingExperiments test every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.Podcasts
Personalized Messaging Tested: How little changes to an email send led to a 380% change in response rate
Published: Aug. 12, 2015, 1:40 p.m.Duration: 1 day 17 hours 56 minutes
Listed in: Business
Does Seasonal Messaging Really Work? How one companys wrong assumptions led to a 25% decrease in clickthrough
Published: July 8, 2015, 8:25 p.m.Duration: 37 minutes 20 seconds
Listed in: Business
Branded Design Tested: How simple changes in page elements aesthetics led to a 51% increase in subscriptions
Published: June 10, 2015, 1:37 p.m.Duration: 42 minutes 6 seconds
Listed in: Business
Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desire
Published: May 13, 2015, 1:20 p.m.Duration: 39 minutes 49 seconds
Listed in: Business
The Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right order
Published: April 8, 2015, 6:44 p.m.Duration: 41 minutes 4 seconds
Listed in: Business
Incorporating Video in Your Mobile Strategy: 2 key principles that helped one company boost mobile conversion by over 50%
Published: March 18, 2015, 12:51 p.m.Duration: 39 minutes
Listed in: Business
Increasing User Engagement: How one company tested its site navigation and increased clickthrough by over 35%
Published: Feb. 11, 2015, 3:58 p.m.Duration: 33 minutes 38 seconds
Listed in: Business
Special Live Optimization Session (with Flint McGlaughlin): The top discoveries from 2014 (over 300 tests) applied to your pages
Published: Jan. 14, 2015, 9:32 p.m.Duration: 31 minutes 49 seconds
Listed in: Business
Maximizing Subscription Revenue: How 3 businesses increased their subscription revenue by discovering the optimal pricing strategy
Published: Dec. 10, 2014, 4:53 p.m.Duration: 35 minutes 8 seconds
Listed in: Business
Optimizing Subscription Paths: Recent research reveals a radical webpage redesign that produced a 173% lift in customer response
Published: Oct. 8, 2014, 5:55 p.m.Duration: 38 minutes 51 seconds
Listed in: Business
Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)
Published: Sept. 10, 2014, 3:18 p.m.Duration: 39 minutes 2 seconds
Listed in: Business
Leveraging Content to Generate Leads: 3 simple tactics one company used to achieve a 96% increase in leads
Published: Aug. 13, 2014, 6:25 p.m.Duration: 37 minutes 3 seconds
Listed in: Business
Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion
Published: June 18, 2014, 2:49 p.m.Duration: 40 minutes 17 seconds
Listed in: Business
Does Green Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an eco-conscious marketing campaign
Published: May 28, 2014, 6:24 p.m.Duration: 42 minutes 19 seconds
Listed in: Business
Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)
Published: May 14, 2014, 3:59 p.m.Duration: 41 minutes 35 seconds
Listed in: Business
Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion
Published: April 23, 2014, 5:41 p.m.Duration: 42 minutes 20 seconds
Listed in: Business
How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant lift
Published: April 9, 2014, 3:06 p.m.Duration: 1 hour 1 minute 23 seconds
Listed in: Business
Lead Nurturing Tested: New research reveals how slight script tweaks increased response by 31%
Published: March 26, 2014, 6:43 p.m.Duration: 40 minutes 20 seconds
Listed in: Business
The Most Effective Calls-to-Action: 5 principles discovered for increasing customer response
Published: March 12, 2014, 5:40 p.m.Duration: 45 minutes 12 seconds
Listed in: Business
Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders
Published: Feb. 26, 2014, 4:12 p.m.Duration: 37 minutes 28 seconds
Listed in: Business
How Many Columns Should I Use? How using the best page layout led to a 681% relative increase
Published: Jan. 22, 2014, 6:37 p.m.Duration: 31 minutes 55 seconds
Listed in: Business
Responsive Design Tested: What a recent experiment reveals about the potential ROI of mobile design
Published: Jan. 8, 2014, 5:33 p.m.Duration: 40 minutes 44 seconds
Listed in: Business
The Top 5 Marketing Discoveries in 2013: The last 50,000 hours of research distilled into 60 minutes
Published: Dec. 11, 2013, 6:29 p.m.Duration: 59 minutes 9 seconds
Listed in: Business
Subject Lines that Convert: A review of 100+ successful subject lines reveals what motivates people to open (or delete) an email
Published: Nov. 20, 2013, 3:50 p.m.Duration: 35 minutes 21 seconds
Listed in: Business
Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift
Published: Nov. 6, 2013, 2:41 p.m.Duration: 53 minutes 43 seconds
Listed in: Business
Optimizing for Multiple Personas: How a recent test "broke the rules" of optimization and drove a 331% conversion lift
Published: Oct. 23, 2013, 2:21 p.m.Duration: 37 minutes 17 seconds
Listed in: Business
Category Pages that Work: Recent research reveals design changes that led to a 61.2% increase in product purchases
Published: Oct. 9, 2013, 12:50 p.m.Duration: 30 minutes 59 seconds
Listed in: Business
Are Letter-Style Emails Still Effective? New research reveals how customers read emails today
Published: Sept. 25, 2013, 5:29 p.m.Duration: 36 minutes 30 seconds
Listed in: Business
Accordion-Style Checkouts Tested: How one company uncovered 26% more conversions by putting its checkout process to the test
Published: Sept. 11, 2013, 6:38 p.m.Duration: 35 minutes 55 seconds
Listed in: Business
Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions
Published: Aug. 28, 2013, 5:21 p.m.Duration: 46 minutes 39 seconds
Listed in: Business
Microsites Tested: 2 common mistakes in the microsite design process that can kill conversion rates
Published: Aug. 14, 2013, 6:36 p.m.Duration: 35 minutes 19 seconds
Listed in: Business
Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversion
Published: July 31, 2013, 5:48 p.m.Duration: 34 minutes 35 seconds
Listed in: Business
Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion process
Published: July 17, 2013, 6:17 p.m.Duration: 34 minutes 21 seconds
Listed in: Business
Page Templates that Work: New research reveals 3 high-performing webpage templates that consistently improve conversion
Published: June 26, 2013, 5:11 p.m.Duration: 36 minutes 52 seconds
Listed in: Business
Reducing Cart Abandonment: 4 main reasons why customers leave your shopping cart and how a few tweaks can stop the leak
Published: June 12, 2013, 6:06 p.m.Duration: 34 minutes 39 seconds
Listed in: Business
Long Copy vs. Short Copy: How discovering the optimal length of a webpage produced a 220% increase in conversion
Published: May 8, 2013, 2:11 p.m.Duration: 35 minutes 57 seconds
Listed in: Business
When Should You Reveal Price? The 3 principles of presenting price and how they helped one company generate a 97% increase in conversion
Published: April 24, 2013, 4:46 p.m.Duration: 34 minutes 38 seconds
Listed in: Business
How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)
Published: April 10, 2013, 7:21 p.m.Duration: 37 minutes 59 seconds
Listed in: Business
The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles
Published: March 27, 2013, 2:38 p.m.Duration: 36 minutes 22 seconds
Listed in: Business
Converting PPC Traffic: How strategic keyword placement increased conversion by 144%
Published: March 13, 2013, 6:38 p.m.Duration: 34 minutes 39 seconds
Listed in: Business
Do Optional Form Fields Help (or Hurt) Conversion? How one required form field was hindering a 275% lift in conversion
Published: Feb. 27, 2013, 8:49 p.m.Duration: 37 minutes 17 seconds
Listed in: Business
The Web as a Living Laboratory: The Three Most Important Discoveries from Over a Decade of Experimentation
Published: Feb. 20, 2013, 8:35 p.m.Duration: 1 hour 6 minutes 2 seconds
Listed in: Business
Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns
Published: Feb. 6, 2013, 6:16 p.m.Duration: 35 minutes 1 second
Listed in: Business
When Should You Send An Email? How one of the largest banks in the world discovered when to send its emails
Published: Jan. 16, 2013, 8:42 p.m.Duration: 59 minutes 32 seconds
Listed in: Business
The 5 Most Startling Marketing Discoveries from 2012: Including the 3 words that changed everything for a top financial product
Published: Dec. 12, 2012, 8:12 p.m.Duration: 57 minutes 12 seconds
Listed in: Business
Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion
Published: Nov. 14, 2012, 5:03 p.m.Duration: 57 minutes 26 seconds
Listed in: Business
How Do Website Colors Impact Conversion? New research reveals 5 critical mistakes designers make with color
Published: Oct. 31, 2012, 9:13 p.m.Duration: 1 hour 1 minute 35 seconds
Listed in: Business
5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content
Published: Oct. 17, 2012, 8:39 p.m.Duration: 1 hour 1 minute 58 seconds
Listed in: Business
See the Research in Action: Dr. McGlaughlin personally optimizes your landing pages
Published: Sept. 19, 2012, 2:03 p.m.Duration: 1 hour 45 seconds
Listed in: Business
263% Higher Conversion Rate: How reducing anxiety helped one company improve conversion rate three-fold
Published: Aug. 22, 2012, 6:40 p.m.Duration: 1 hour 48 seconds
Listed in: Business
Discovering Your Value Proposition: 6 ways to stand out in a crowded marketplace
Published: Aug. 8, 2012, 11:23 p.m.Duration: 51 minutes 46 seconds
Listed in: Business
Five Steps to Better Metrics: How one marketer leveraged Web analytics for an annual revenue increase of $500,000
Published: July 11, 2012, 4:08 p.m.Duration: 59 minutes 16 seconds
Listed in: Business
Homepage Optimization Applied: Learn how to replicate a 331% lift on your own site (Special live optimization Web Clinic)
Published: June 27, 2012, 6:28 p.m.Duration: 59 minutes 16 seconds
Listed in: Business
Copywriting on Tight Deadlines: How ordinary marketers are achieving 103% gains with a step-by-step framework
Published: June 6, 2012, 6:13 p.m.Duration: 1 hour 28 seconds
Listed in: Business
Subject Lines Tested: How to write subject lines that double your clickthrough rate
Published: May 16, 2012, 9:19 p.m.Duration: 57 minutes 34 seconds
Listed in: Business
Quick Win Clinic (Part I): The 5 easiest changes to make to your landing pages right now
Published: April 25, 2012, 2:47 p.m.Duration: 1 hour 25 seconds
Listed in: Business
What Your Customers Want - What Your Customers Want: How to predict customer behavior for maximum ROI
Published: March 28, 2012, 6:14 p.m.Duration: 57 minutes 50 seconds
Listed in: Business
Hidden Friction: The 6 silent killers of conversion
Published: March 14, 2012, 7:11 p.m.Duration: 55 minutes 31 seconds
Listed in: Business
Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%
Published: Feb. 22, 2012, 8:08 p.m.Duration: 57 minutes 38 seconds
Listed in: Business
Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions
Published: Feb. 1, 2012, 4:28 p.m.Duration: 59 minutes 49 seconds
Listed in: Business
Rapidly Maximizing Conversion: How one company quickly achieved a 58.1% lift with a radical redesign
Published: Jan. 11, 2012, 6:28 p.m.Duration: 59 minutes 17 seconds
Listed in: Business
Video: How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes
Published: Dec. 7, 2011, 8:23 p.m.Duration: 56 minutes 17 seconds
Listed in: Business
How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes
Published: Dec. 7, 2011, 8:12 p.m.Duration: 57 minutes 7 seconds
Listed in: Business
Video: Email Messaging: How overcoming 3 common errors increased clickthrough 104%
Published: Nov. 9, 2011, 3:25 p.m.Duration: 56 minutes 58 seconds
Listed in: Business
Email Messaging: How overcoming 3 common errors increased clickthrough 104%
Published: Nov. 9, 2011, 2:49 p.m.Duration: 57 minutes 47 seconds
Listed in: Business
SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings
Published: Oct. 12, 2011, 9 p.m.Duration: 56 minutes 11 seconds
Listed in: Business
Bad Data: The 3 validity threats that make your tests look conclusive (when they are deeply flawed)
Published: Sept. 14, 2011, 4:31 p.m.Duration: 54 minutes 43 seconds
Listed in: Business
Banner Ad Design: The 3 key banner objectives that drove a 285% lift
Published: Aug. 31, 2011, 4:25 p.m.Duration: 57 minutes 46 seconds
Listed in: Business
Negative Lifts: How a 24% loss produced a 141% increase in conversion
Published: Aug. 3, 2011, 4:20 p.m.Duration: 1 hour 1 minute 2 seconds
Listed in: Business
Headline Optimization: How testing 10 headlines revealed a 3-letter word that improved conversion more than major changes.
Published: June 15, 2011, 4:50 p.m.Duration: 54 minutes 31 seconds
Listed in: Business
Optimization Researched: Latest findings about effective LPO practices based on data from 2,673 marketers
Published: May 18, 2011, 2:48 p.m.Duration: 58 minutes 33 seconds
Listed in: Business
Shopping Carts Optimized: How a few tweaks led to 12% more revenue across an entire Website
Published: April 20, 2011, 8:44 p.m.Duration: 57 minutes 19 seconds
Listed in: Business
Converting Leads to Sales: How one company generated $4.9 million in additional sales pipeline growth in only 8 months
Published: March 30, 2011, 6:24 p.m.Duration: 54 minutes 33 seconds
Listed in: Business
Do You Have the Right Value Proposition? How to test, measure, and integrate your Value Proposition online
Published: March 9, 2011, 2:36 p.m.Duration: 57 minutes 40 seconds
Listed in: Business
Crafting an Engaging Email Message
Published: Feb. 9, 2011, 10:52 p.m.Duration: 57 minutes 38 seconds
Listed in: Business
Optimizing PPC Ads: How to leverage the full potential of 130 characters by clarifying the value proposition
Published: Jan. 19, 2011, 8:46 p.m.Duration: 53 minutes 29 seconds
Listed in: Business
Top Lessons from 2010: What worked and what didnt in the last 365 days of experimentation
Published: Dec. 16, 2010, 3:52 a.m.Duration: 56 minutes 17 seconds
Listed in: Business
Images vs. Copy: How getting the right balance increased conversion by 29%
Published: Nov. 10, 2010, 9:31 p.m.Duration: 58 minutes 27 seconds
Listed in: Business
Double the Value of Your Online Testing: Don't just get a result, get the maximum customer insights
Published: Oct. 20, 2010, 6:30 p.m.Duration: 57 minutes 2 seconds
Listed in: Business
Homepage Design: The five most common pitfalls and how to overcome them
Published: Sept. 22, 2010, 2:14 p.m.Duration: 58 minutes 58 seconds
Listed in: Business
Homepages Optimized: How using the homepage as a channel led to a 59% increase in conversion
Published: Sept. 1, 2010, 1:49 p.m.Duration: 59 minutes 9 seconds
Listed in: Business
Optimizing Landing Pages: The four key tactics that drove a 189% lift
Published: Aug. 11, 2010, 7:01 p.m.Duration: 1 hour 41 seconds
Listed in: Business
Live Optimization: What we've learned from the last 200 experiments distilled into three basic principles - plus live-optimization examples
Published: July 21, 2010, 8:39 p.m.Duration: 58 minutes 28 seconds
Listed in: Business
The Compounding ROI of Sequential Conversion Increases: How one company took a small gain and multiplied it tenfold
Published: June 30, 2010, 2:31 p.m.Duration: 1 hour 24 seconds
Listed in: Business
One-to-One Marketing at Four Levels: Strategic ways every marketer can enter into an online conversation with customers
Published: June 10, 2010, 4:49 p.m.Duration: 59 minutes 55 seconds
Listed in: Business
Technology Blind Spots: How human insight revealed a hidden (and almost missed) 31% gain
Published: May 19, 2010, 4:08 p.m.Duration: 58 minutes 49 seconds
Listed in: Business
Integrate Your Marketing: How one company combined offline and online marketing to increase subscriptions by 124%
Published: April 28, 2010, 7:22 p.m.Duration: 52 minutes 45 seconds
Listed in: Business
The Business Case for Testing: How one marketer convinced her business leaders to start testing and drove a 201% gain in the process
Published: April 7, 2010, 8:30 p.m.Duration: 57 minutes 46 seconds
Listed in: Business
Social Media Marketing in Four Proven Steps: A methodology to move from sporadic to strategic use based on research with 2,317 B2B and B2C marketers
Published: March 24, 2010, 9:55 p.m.Duration: 56 minutes 58 seconds
Listed in: Business
The Five Best Ways to Optimize Email Response (Part 1): How to craft effective email messages that drive your customers to action
Published: Jan. 21, 2010, 4:36 p.m.Duration: 45 minutes 12 seconds
Listed in: Business
Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain
Published: Jan. 13, 2010, 8:30 p.m.Duration: 59 minutes 35 seconds
Listed in: Business
Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain
Published: Dec. 16, 2009, 7:45 p.m.Duration: 1 hour 1 minute 30 seconds
Listed in: Business
Optimize your Email in Three Steps - How one marketer tripled revenue from their house list
Published: Dec. 2, 2009, 5:08 p.m.Duration: 58 minutes 3 seconds
Listed in: Business
Surprising Wins from 2009 - Using insights from an uncertain economy to drive 302% growth
Published: Nov. 11, 2009, 5:08 p.m.Duration: 54 minutes 55 seconds
Listed in: Business
No Unsupervised Thinking: How to increase conversion by guiding your audience
Published: Oct. 28, 2009, 8:46 p.m.Duration: 57 minutes 7 seconds
Listed in: Business
What to test (and how) to increase your ROI today
Published: Oct. 14, 2009, 8:44 p.m.Duration: 56 minutes 55 seconds
Listed in: Business
Ecommerce Optimization: A holiday playbook for procrastinators
Published: Sept. 30, 2009, 8:42 p.m.Duration: 51 minutes 22 seconds
Listed in: Business
Beyond landing pages: Conversion rate optimization strategies
Published: Sept. 16, 2009, 8:41 p.m.Duration: 56 minutes 28 seconds
Listed in: Business
Affiliate marketing: Tests and tactics that increased clicks and leads by 165%
Published: Aug. 26, 2009, 8:38 p.m.Duration: 46 minutes
Listed in: Business
Optimizing PPC campaigns to boost conversions, ROI
Published: July 29, 2009, 8:29 p.m.Duration: 59 minutes 54 seconds
Listed in: Business
Optimization vs. frustration: Overcoming barriers to better tests and gains
Published: July 15, 2009, 5:21 p.m.Duration: 38 minutes 50 seconds
Listed in: Business
Live optimization: Improve your SEO clicks and conversions
Published: June 24, 2009, 3:41 p.m.Duration: 1 hour 10 minutes
Listed in: Business
Twitter Experiments: Getting beyond the "now what?"
Published: June 10, 2009, 8:42 p.m.Duration: 43 minutes 55 seconds
Listed in: Business
B2B Success Stories: Four tests with gains of 21% to 254%
Published: May 19, 2009, 6:58 p.m.Duration: 57 minutes 53 seconds
Listed in: Business
B2C Success Stories: Conversion strategies that produced 30-300% gains
Published: April 23, 2009, 4:43 p.m.Duration: 54 minutes 18 seconds
Listed in: Business
What's working now in optimization -- new tests and a 364% gain
Published: April 9, 2009, 1:53 p.m.Duration: 52 minutes 12 seconds
Listed in: Business
Special Clinic: Optimizing Spanish-Language Landing Pages (LIVE)
Published: April 9, 2009, 1:53 p.m.Duration: 34 minutes 43 seconds
Listed in: Business
Surprise Winners: How "wild card" tests achieved gains of up to 86%
Published: March 12, 2009, 3:30 p.m.Duration: 59 minutes 18 seconds
Listed in: Business
Special Clinic: B2B Landing Pages (Live Optimization)
Published: Feb. 26, 2009, 3:51 p.m.Duration: 1 hour 7 seconds
Listed in: Business
Special Clinic: B2C Landing Pages (Live Optimization)
Published: Feb. 12, 2009, 4:29 p.m.Duration: 57 minutes 40 seconds
Listed in: Business
Email Optimization: How to improve ROI from capture to conversion
Published: Jan. 22, 2009, 7:34 p.m.Duration: 57 minutes 16 seconds
Listed in: Business
Optimizing Offer Pages: Steps that increased conversion 148%
Published: Jan. 8, 2009, 3:11 p.m.Duration: 57 minutes 38 seconds
Listed in: Business
2009 Marketing Blueprint: Are you ready to break the rules?
Published: Dec. 18, 2008, 6:40 p.m.Duration: 52 minutes 47 seconds
Listed in: Business
Lessons Learned: Our analysts reveal the top takeaways from our 2008 research
Published: Dec. 4, 2008, 9:45 p.m.Duration: 59 minutes 26 seconds
Listed in: Business
Powerful Value Propositions, Part II: Live Optimization
Published: Nov. 14, 2008, 6:43 p.m.Duration: 1 hour 7 minutes 13 seconds
Listed in: Business
Ecommerce Holiday Playbook: 13 ways to maximize revenue and beat the downturn
Published: Nov. 14, 2008, 6:43 p.m.Duration: 1 hour 52 minutes 35 seconds
Listed in: Business
Powerful Value Propositions: How to optimize this critical marketing element -- and lift results
Published: Oct. 8, 2008, 3:01 p.m.Duration: 1 hour 2 minutes
Listed in: Business
Special Clinic: A Proven "Playbook" For Growing More Leads
Published: Sept. 24, 2008, 2:37 p.m.Duration: 58 minutes 9 seconds
Listed in: Business
Special Clinic: Optimizing Headlines & Subject Lines (LIVE)
Published: Sept. 12, 2008, 4:40 p.m.Duration: 1 hour 57 seconds
Listed in: Business
Optimizing Your Headlines: How changing a few words can help (or hurt) results
Published: Aug. 28, 2008, 3:24 p.m.Duration: 1 hour 2 minutes 19 seconds
Listed in: Business
Special Clinic: Optimizing PPC Ads, Part II (LIVE)
Published: Aug. 18, 2008, 2:55 p.m.Duration: 58 minutes 38 seconds
Listed in: Business
Special Clinic: Optimizing PPC Ads (LIVE)
Published: July 30, 2008, 4:23 p.m.Duration: 57 minutes
Listed in: Business
Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions
Published: July 9, 2008, 8:48 p.m.Duration: 56 minutes 7 seconds
Listed in: Business
Optimizing Subscription Paths: How to improve results by 59% or more.
Published: June 26, 2008, 2:32 p.m.Duration: 58 minutes 36 seconds
Listed in: Business
Filling the Pipeline: Lead generation strategies that got an 86% increase.
Published: June 12, 2008, 8:20 p.m.Duration: 1 hour 20 seconds
Listed in: Business
Simple Tests, Significant Gains: How our research partner increased revenue by 130% with small changes.
Published: May 22, 2008, 3:06 p.m.Duration: 53 minutes 44 seconds
Listed in: Business
Special Clinic: Optimizing eCommerce Websites (LIVE)
Published: May 8, 2008, 3:33 p.m.Duration: 59 minutes 50 seconds
Listed in: Business
Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%
Published: April 17, 2008, 3:17 p.m.Duration: 1 hour 2 minutes 53 seconds
Listed in: Business
Finding the Ideal Incentive: How We Increased Email Capture by 319%
Published: April 3, 2008, 4:18 p.m.Duration: 51 minutes 30 seconds
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Improving Conversion by 162% - How to Overcome Value Inhibitors
Published: March 20, 2008, 7:55 p.m.Duration: 41 minutes 41 seconds
Listed in: Business
Optimizing Your Landing Pages Part 2
Published: Feb. 21, 2008, 10:21 p.m.Duration: 55 minutes 36 seconds
Listed in: Business
Optimizing Your Landing Pages Part 1
Published: Feb. 21, 2008, 10:13 p.m.Duration: 49 minutes 45 seconds
Listed in: Business
Landing Page Optimization: Finding Ideal Price Points
Published: Jan. 28, 2008, 4:34 p.m.Duration: 56 minutes 52 seconds
Listed in: Business
2008 Internet Marketing Strategy: Are You Prepared?
Published: Jan. 10, 2008, 7:58 p.m.Duration: 1 hour 24 seconds
Listed in: Business
Marketers Intuition Revisited: Is There a Place for Intuition in Web Page Optimization?
Published: Dec. 6, 2007, 10:59 p.m.Duration: 59 minutes 30 seconds
Listed in: Business
Landing Page Optimization: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action
Published: Nov. 8, 2007, 5:05 p.m.Duration: 58 minutes 6 seconds
Listed in: Business
Landing Page Optimization: Improving Conversion 50-60% by Applying Continuity and Congruence
Published: Oct. 26, 2007, 1:05 p.m.Duration: 59 minutes 17 seconds
Listed in: Business
Marketing Experiments Webinar: A Clinical Assessment of Your Landing Pages
Published: Oct. 11, 2007, 5:24 p.m.Duration: 1 hour 22 seconds
Listed in: Business
Lead Generation: Is Your Sign-Up Process Costing You Leads and Conversions, or Maximizing Them?
Published: Oct. 3, 2007, 3:40 p.m.Duration: 54 minutes 43 seconds
Listed in: Business
Landing Page Optimization: How Businesses Achieve Breakthrough Conversion by Synchronizing Value Proposition and Page Design
Published: Aug. 31, 2007, 12:49 p.m.Duration: 59 minutes 29 seconds
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Landing Page Conversion: Getting Significant Improvements Even When You Cant Complete Your Tests
Published: Aug. 21, 2007, 8:35 p.m.Duration: 58 minutes 7 seconds
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Optimization Testing Tested: Validity Threats - Beyond Sample Size
Published: Aug. 3, 2007, 3:59 p.m.Duration: 48 minutes 21 seconds
Listed in: Business
PPC Advertising Tested: The Relevance of Relevance
Published: July 18, 2007, 8:33 p.m.Duration: 1 hour 59 seconds
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Landing Page Optimization Tested: Creating Effective Incentives -The Science of the Art
Published: June 25, 2007, 8:20 p.m.Duration: 57 minutes 8 seconds
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Landing Page Optimization Tested: Big Conversion Gains from a Little Scissors & Grease?
Published: June 7, 2007, 7:17 p.m.Duration: 57 minutes 30 seconds
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Harnessing Social Media: How to assess the value of Social Media Optimization (SMO) opportunities and use them to create a successful and cost effective marketing strategy.
Published: May 24, 2007, 4:22 p.m.Duration: 54 minutes 48 seconds
Listed in: Business
Landing Pages Tested: How does having more than one objective to a page affect its performance?
Published: May 10, 2007, 8:10 p.m.Duration: 1 hour 3 minutes 24 seconds
Listed in: Business
Landing Page Optimization Tested: How to Create a "Sticky" Landing Page
Published: April 26, 2007, 3:53 p.m.Duration: 56 minutes 12 seconds
Listed in: Business
Email Marketing Optimized, Part 2
Published: April 12, 2007, 3:37 p.m.Duration: 48 minutes 22 seconds
Listed in: Business
Email Marketing Optimized
Published: March 29, 2007, 3:37 p.m.Duration: 1 hour 44 seconds
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How Matching Ad Design to Context Improved Conversion by 127%
Published: March 15, 2007, 3:37 p.m.Duration: 53 minutes 46 seconds
Listed in: Business
How To Increase Conversion by Reducing the Technology Barrier
Published: March 1, 2007, 3:37 p.m.Duration: 44 minutes 41 seconds
Listed in: Business
Site design tested: 7 ways to increase site conversion by reducing Customer Anxiety
Published: Jan. 25, 2007, 3:37 p.m.Duration: 50 minutes 46 seconds
Listed in: Business
Can Viral Videos Drive Targeted Traffic To Your Web Site?
Published: Nov. 1, 2006, 2:26 p.m.Duration: 51 minutes 57 seconds
Listed in: Business
Choice vs. Simplicity
Published: Oct. 4, 2006, 3:37 p.m.Duration: 1 hour 3 minutes 45 seconds
Listed in: Business
The MEC Guide to Presenting Your Case for Testing
Published: Sept. 20, 2006, 9 p.m.Duration: 56 minutes 2 seconds
Listed in: Business
Small PPC Engines Revisited
Published: Sept. 6, 2006, 8:42 p.m.Duration: 42 minutes 32 seconds
Listed in: Business
Optimizing Free Trial Offers
Published: Aug. 24, 2006, 8:03 p.m.Duration: 49 minutes 12 seconds
Listed in: Business
Merchandising Calendar for 2006 Fall & Holiday Season
Published: Aug. 10, 2006, 9:29 p.m.Duration: 59 minutes 51 seconds
Listed in: Business
The ROI on PPC vs. Affiliate Marketing
Published: July 26, 2006, 4:35 p.m.Duration: 1 hour 30 seconds
Listed in: Business
Testing The Power Of Urgency On Landing Pages
Published: July 13, 2006, 4:21 p.m.Duration: 59 minutes 48 seconds
Listed in: Business
Essential Metrics for Online Marketers
Published: June 21, 2006, 7:52 p.m.Duration: 58 minutes 12 seconds
Listed in: Business