Does Green Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an eco-conscious marketing campaign

Published: May 28, 2014, 6:24 p.m.

b'"Going green" has become a prevalent part of marketing strategies abroad as marketers work to reach a new eco-conscious customer base with their products and services. However, do green marketing tactics really have an impact on customer purchases?
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\\nListen to this Web clinic replay to learn more about the measurable impact of green marketing on customer behavior.'