Choice vs. Simplicity
b'It is tempting to provide web site visitors with a broad range of options and choices.
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\\nIn fact, online marketers often fear that unless they provide the broadest possible range of choices, they might miss out on what a prospective customer or subscriber is looking for.
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\\nBut what happens when you provide multiple choices and options?
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\\nIn this brief we look at test data that reveals how people actually respond when faced with complex choices and simple choices.'