Lead Nurturing Tested: New research reveals how slight script tweaks increased response by 31%

Published: March 26, 2014, 6:43 p.m.

b'Teleprospecting can require some sales departments to make a high volume of calls each day to convert leads. To do this with any consistency, those teams likely use a call script to help them stay consistent and focused throughout the constant dialing. But are these scripts really effective for moving prospects from conversation to conversion?
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\\nLearn more about a recent experiment that revealed how some minor changes to call scripts can increase response from your prospects.'