Discovering Your Value Proposition: 6 ways to stand out in a crowded marketplace

Published: Aug. 8, 2012, 11:23 p.m.

b"Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you, uncovering your hidden marketing strategies, and beating you at your own games. And when they aren't doing that, they are executing their own plans for market domination. What is the hard-pressed marketer to do? Watch this Web clinic replay to learn six techniques that you can use to discover and express effective value propositions for highly competitive markets."