Twitter Experiments: Getting beyond the "now what?"

Published: June 10, 2009, 8:42 p.m.

b'Presenters:
\\n- The MarketingExperiments Team
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\\nSpecial Guests:
\\n- Jason Breed, Sr. Director of Business Development, Neighborhood America
\\n- Marc Meyer, CEO, Digital Response Marketing Group
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\\nTwitter is fast approaching a crossroads: Is it built to last -- or will it fail to bring in real business results?
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\\nWhat can organizations expect beyond the networking basics?
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\\nJoin us for our first "crowdsourcing" web clinic and we\'ll explore the answers together.
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\\nFor this special topic, we\'ve enlisted Jason Breed of Neighborhood America. He\'ll present case studies showing how big-name brands are using Twitter to improve bottom-line results.
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\\nWe\'ll also look at the methods and models that organizations of all sizes are using to build their Twitter audiences -- and review some of your Twitter profiles, live-optimization style, with our audience.'