SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings

Published: Oct. 12, 2011, 9 p.m.

b'Landing page optimization and search engine optimization are two completely different entities. While optimizing to convince a human to take an action - such as buy, or fill out a lead form - can clearly increase your conversions, what effect will it have on those computerized spiders that visit your site and determine your SERP ranking?'