Special Clinic: B2B Landing Pages (Live Optimization)

Published: Feb. 26, 2009, 3:51 p.m.

b'Special Guest:
\\n- Brian Carroll, CEO, InTouch
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\\nPresenters:
\\n- The MarketingExperiments Team
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\\n* * * * * * * * * * * * * * * * * * * * *
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\\nB2B marketers: Now it\'s your turn ...
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\\nOur special guest, lead-gen and B2B expert Brian Carroll, will join the MarketingExperiments team for a clinic dedicated to live  optimization of B2B landing pages.
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\\nFor this clinic, the selected pages will also become contestants in an interactive competition -- where our live audience votes will choose the grand prize winner.
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\\nRunners-up and audience participants will also be eligible for prizes.
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\\nTo enter the contest, include your landing page information when you sign up for the clinic. (Note: You may still participate without  entering the contest.)
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\\nSince our B2C clinic had "Optimization Idol" overtones, with this session we\'ll be testing an "Optimizing with the Stars" model.
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\\nSo, are you ready to rhumba, optimization style?'