Email Optimization: How to improve ROI from capture to conversion
b"Presenters:
\\n- Dr. Flint McGlaughlin, Director, MarketingExperiments
\\n- Jimmy Ellis, Director of Optimization Research
\\n- Aaron Rosenthal, Director of Channels Research
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\\nDespite all the buzz about social media, email is still the top channel for most marketers.
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\\nThe challenge? Growing your lists and conversions year after year.
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\\nSince email is such a low-cost yet powerful way to drive response, now is an ideal time to grow your list and strengthen your brand.
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\\nOur next clinic will show how you can maximize the impact of your email capture pages and messaging. Our team will:
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\\n- Review tests that yielded conversion gains of 49% or more
\\n- Discuss ideas that did and didn't work, and
\\n- Optimize a participant's email sign-up path live.
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\\nJoin us for this interactive clinic and you'll come away with tactics and strategies that can dramatically improve your ROI from email."