Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions
b'Presenter:
\\n- Dr. Flint McGlaughlin, Director, MarketingExperiments
\\n
\\nIs "testimonial blindness" the new "banner blindness"?
\\n
\\nAs more and more websites use these credibility indicators,
\\nmarketers need to know if these elements really work, if they\'re
\\njust cluttering up pages, or worse - hurting results.
\\n
\\nDuring this free, one-hour Web Clinic, we will:
\\n
\\n- Examine recent tests that increased (and reduced) conversions
\\n- Discuss proven ways to use testimonials more effectively
\\n- Review and optimize attendees\' landing pages (time permitting)'