Special Clinic: B2C Landing Pages (Live Optimization)

Published: Feb. 12, 2009, 4:29 p.m.

b'Presenters:
\\n- Dr. Flint McGlaughlin, Director, MarketingExperiments
\\n- Jimmy Ellis, Director of Optimization Research
\\n- Aaron Rosenthal, Director of Channels Research
\\n
\\nB2C marketers: We\'re pleased to announce a special web clinic based on your recent feedback.
\\n
\\nFor this clinic, the MarketingExperiments team will devote the full session to live optimization of B2C landing pages.
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\\nPlus, the selected pages will be part of an interactive contest where our live audience gets to decide the grand prize winner. Runners-up and other clinic participants will also be eligible for special prizes.
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\\nYou might think of this clinic as "Optimization Idol" -- and if you\'ve attended our live optimization clinics in the past, you already know we have our own Paula, Randy, and Simon.
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\\nTo enter the contest, include your landing page information when you sign up for the clinic. (You may participate in the clinic without entering the contest.)'