Ecommerce Holiday Playbook: 13 ways to maximize revenue and beat the downturn

Published: Nov. 14, 2008, 6:43 p.m.

b'Presenters:
\\n- Dr. Flint McGlaughlin, Director, MarketingExperiments
\\n- Jimmy Ellis, Director of Optimization Research
\\n- Aaron Rosenthal, Director of Channels Research
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\\nAs if the holiday season wasn\'t tough enough.
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\\nNow the economy is roiling -- but you still need to hit your numbers.
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\\nHere\'s help: We are conducting a special, 2-hour virtual clinic on optimizing ecommerce for the holidays, with an emphasis on powerful strategies you can implement quickly.
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\\nJoin the MarketingExperiments team as we introduce our "Ecommerce Holiday Playbook"-- a series of action steps to help you prepare for this crucial season.
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\\nThen, we\'ll show you how to apply these ideas with a rapid-fire live optimization session featuring participants\' ecommerce websites.
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\\nThroughout this special clinic, our team will be online to answer your specific optimization questions.'