Live Optimization: What we've learned from the last 200 experiments distilled into three basic principles - plus live-optimization examples

Published: July 21, 2010, 8:39 p.m.

b'In our July 21 Web clinic, Flint McGlaughlin and the MarketingExperiments team shared three basic principles that you can use to improve your landing page conversion right now and conducted 40 minutes of live optimization of audience submissions to help drive those lessons home.'