Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion

Published: June 18, 2014, 2:49 p.m.

b'Product pages are often the heart and soul of an ecommerce website. It\\u2019s where you showcase products and initiate a conversation with customers that guides them to convert. However, there are elements on your product pages that can potentially have a deep impact on customer behavior by quickly turning conversation into concern.
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\\nWatch this Web clinic replay to learn about three key principles you can use to identify and reduce customer anxiety.'