Simple Tests, Significant Gains: How our research partner increased revenue by 130% with small changes.
b'Presenter:
\\n- Dr. Flint McGlaughlin, Director, MarketingExperiments
\\n
\\nOnline testing can lead to major ROI gains \\u2013 if the right tests
\\nare set up, executed and analyzed effectively.
\\n
\\nEven modest testing, done consistently, will give you a
\\nsignificant edge over competitors. But you need to know:
\\n
\\n- Which tests will provide the biggest potential impact?
\\n- How should you structure tests for consistency and accuracy?
\\n- How can you keep improving results and success rates?'