Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)
b'How do you effectively market your product, service or company in 130 characters or less? Each word and character must work toward communicating value in a PPC ad, as these ads directly compete with those around them.
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\\nBut when just one word fails to resonate with the customer, PPC ads fail as a whole. How do you craft a PPC ad that a potential customer will click?
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\\nIn this Web clinic replay, the research team shares two key principles from several real-world examples that you can use to optimize your own PPC ads.'