Incorporating Video in Your Mobile Strategy: 2 key principles that helped one company boost mobile conversion by over 50%
b'Eight out of 10 American Internet users regularly watch or download videos, according to a Pew Research Center Report (2013). Over the past five years, the ability to create and share content on smartphones has fueled the expansion of video.
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\\nHow do you determine the most effective way to incorporate video in your mobile strategy?
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\\nIn this Web clinic replay, the research team shares two key principles for leveraging the use of video to increase the performance of digital collateral, including a test where one company increased mobile conversion by over 50%.'