Site design tested: 7 ways to increase site conversion by reducing Customer Anxiety

Published: Jan. 25, 2007, 3:37 p.m.

b"In this brief we will look at how customer anxiety level, based upon the appearance of your landing page, will influence buyers' perceptions about you, and how these impressions translate into purchase decisions.
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\\nWe will also provide 7 essential ways to reduce anxiety and improve site conversion."