Email Messaging: How overcoming 3 common errors increased clickthrough 104%

Published: Nov. 9, 2011, 2:49 p.m.

b'Most email messages, even semi-important ones without sales pitches, get deleted without even being read every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive - the crowded "Trash" folder?'