Rooted In Revenue

Rooted In Revenue

46 episodes

Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented. Many tips are simply forgotten details as we are always moving fast to check things off our lists. Her step-by-step ideas and sometimes brutal logic are refreshing to verbose explanations. In addition to her own experience, she interviews revenue professionals from companies of all sizes to share their experience. Creating a new revenue stream with events can be challenging yet highly lucrative. Lany brings her 19 years of business, finance, and event experience to the conversation to assist business owners as they create their events. Lany's goal is to help business owners create better events that not only generate a greater impact within the community but also generates a healthy revenue for the business owner.

Podcasts

Stories Forge Trust, Vulnerability Connects People

Published: Jan. 4, 2024, 2:04 a.m.
Duration: 24 minutes 19 seconds

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The Digital Handoff: Digital Asset Transitions for Your Organization

Published: Dec. 21, 2023, 1:32 a.m.
Duration: 15 minutes

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Career Conversations That Drive Engagement and Success

Published: Oct. 31, 2023, 7:39 p.m.
Duration: 27 minutes 18 seconds

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Trust and Control: Demand Generation for Todays Buyers

Published: Sept. 13, 2023, 2:48 p.m.
Duration: 30 minutes 25 seconds

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Strategizing AI Adoption: An Ethical Roadmap for Businesses and Schools

Published: Aug. 30, 2023, 4:51 p.m.
Duration: 20 minutes 30 seconds

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You Can Work Full-time AND Be a Published Author

Published: July 25, 2023, 7:52 p.m.
Duration: 22 minutes 33 seconds

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Fostering Psychological Safety: A Key to Company Success

Published: July 19, 2023, 4:06 p.m.
Duration: 17 minutes 36 seconds

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Skills Needed to Drive Performance Through Effective Coaching

Published: July 11, 2023, 8:28 p.m.
Duration: 13 minutes 51 seconds

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Preventing Management Failure: Immersive Simulations Offer Solutions

Published: July 5, 2023, 11:27 p.m.
Duration: 13 minutes 56 seconds

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Mastering Competitive Analysis for Sales Success

Published: March 2, 2023, 12:57 a.m.
Duration: 16 minutes 6 seconds

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Achieving Competitive Advantage Through a Comprehensive Competitor Analysis

Published: Feb. 22, 2023, 12:47 a.m.
Duration: 13 minutes 25 seconds

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Grieving and the Workplace: How HR is Addressing Employee Needs

Published: Feb. 10, 2023, 3:28 p.m.
Duration: 20 minutes 50 seconds

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Breaking Down Financial Metric Silos: Ensuring Consistent Understanding Across the Company

Published: Feb. 7, 2023, 12:02 p.m.
Duration: 11 minutes 44 seconds

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Transform Employee Performance with Strategic Insight

Published: Jan. 30, 2023, 4:01 p.m.
Duration: 8 minutes 7 seconds

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Follow Up On the Leads, Well Do the Rest

Published: Jan. 18, 2023, 9:20 p.m.
Duration: 22 minutes 2 seconds

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Making Use of What Marketers Are Doing Right

Published: Jan. 18, 2023, 6:47 p.m.
Duration: 25 minutes 29 seconds

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How Are You Marketing To Your Employees?

Published: Jan. 11, 2023, 9:13 p.m.
Duration: 12 minutes 24 seconds

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You Wrote a Book, Is It Time to Relaunch It?

Published: Jan. 4, 2023, 11:40 p.m.
Duration: 32 minutes 14 seconds

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Reducing the Perception of Risks with Prospects

Published: Dec. 28, 2022, 7:09 p.m.
Duration: 25 minutes 52 seconds

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Are you good at generating sales opportunities?

Published: Dec. 14, 2022, 4:16 p.m.
Duration: 21 minutes 10 seconds

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Outcome-Based Budgets vs. Line Item Belt Tightening

Published: Dec. 7, 2022, 6:40 p.m.
Duration: 26 minutes 22 seconds

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The Importance of a Playbook and Just Sitting for 30 Days

Published: Aug. 24, 2022, 3:10 p.m.
Duration: 34 minutes 38 seconds

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You will make more money, work fewer hours, and have less stress - Todd Duncan promises you this.

Published: Feb. 2, 2022, 7:21 p.m.
Duration: 33 minutes 13 seconds

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Transactional vs. Lifetime Customers - which do you cultivate?

Published: Dec. 14, 2021, 8:45 p.m.
Duration: 33 minutes 34 seconds

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Kindness in Your Culture for Reputation, Recruitment, and Retention

Published: Oct. 12, 2021, 4 p.m.
Duration: 20 minutes 47 seconds

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The Role of the Conductor in B2B Leadership

Published: Sept. 23, 2021, 2:07 a.m.
Duration: 12 minutes 23 seconds

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The Two-Way Interview with Mark Donnigan

Published: Sept. 15, 2021, 11:46 p.m.
Duration: 32 minutes 41 seconds

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Correcting the Disconnect in Your Customer Service

Published: June 30, 2021, 10:46 p.m.
Duration: 31 minutes 41 seconds

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Vetting Your Network Security Vendor and Locking It Down.

Published: June 21, 2021, 8:51 p.m.
Duration: 19 minutes 30 seconds

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Time for Security Review to Continue #WFH or Hybrid

Published: June 16, 2021, 10:40 p.m.
Duration: 25 minutes 42 seconds

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What you need to know before going after an International or Global Market

Published: May 5, 2021, 5:10 p.m.
Duration: 36 minutes 44 seconds

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What if the old audience is still enjoyable, but not as profitable?

Published: Feb. 24, 2021, 11:45 p.m.
Duration: 30 minutes 31 seconds

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No lead should be ignored, but not all leads should be sold to.

Published: Feb. 17, 2021, 10:51 p.m.
Duration: 23 minutes 16 seconds

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Keeping Your Event Attendees Engaged and Wanting More

Published: Aug. 5, 2020, 6:30 p.m.
Duration: 26 minutes

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Tucking Away Emotion to Build Your Invincible Brand

Published: Jan. 27, 2020, 8:57 p.m.
Duration: 21 minutes 2 seconds

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Crisis Readiness Equals Freedom - 3 Steps

Published: Jan. 13, 2020, 8:36 p.m.
Duration: 26 minutes 31 seconds

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Generate Revenue From All of Your Passions

Published: Aug. 28, 2019, 3:07 p.m.
Duration: 25 minutes

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Get out of your way and create a successful business.

Published: Aug. 13, 2019, 8:20 p.m.
Duration: 13 minutes 29 seconds

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Corinne McCormack - How to launch a multi-million dollar business.

Published: July 29, 2019, 9:51 p.m.
Duration: 28 minutes 57 seconds

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Typos on your site can cost you money - tips to fix it.

Published: March 20, 2019, 6:30 p.m.
Duration: 22 minutes 45 seconds

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Online Reviews - why you need them, where to find them and how to respond.

Published: March 1, 2019, 7:19 p.m.
Duration: 33 minutes 50 seconds

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Which comes first - the why or the how in the first presentation?

Published: Feb. 13, 2019, 11:36 p.m.
Duration: 22 minutes 14 seconds

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When your voice drives the sale away before it started.

Published: Jan. 14, 2019, 11:17 a.m.
Duration: 27 minutes 1 second

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When to outsource sales training to jump start growth.

Published: Jan. 7, 2019, 7:34 p.m.
Duration: 24 minutes 27 seconds

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Decision Makers Have Disabilities.

Published: Dec. 10, 2018, 8:42 p.m.
Duration: 23 minutes

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5 Tips to Whale Hunting for Global Accounts

Published: Dec. 4, 2018, 9:08 p.m.
Duration: 24 minutes 53 seconds

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Selling to Healthcare & Hospitals - you need to be able to understand all the terms.

Published: Nov. 20, 2018, 5:14 p.m.
Duration: 23 minutes 21 seconds

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Selling to Healthcare & Hospitals - you need to be able to understand all the terms.

Published: Nov. 20, 2018, 5:14 p.m.
Duration: 23 minutes 21 seconds

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Sales Engagement to Enable the Buyer = Buyer Enablement

Published: Nov. 7, 2018, 1:05 a.m.
Duration: 26 minutes 37 seconds

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What is The Modern Seller and Why You Need to Become One.

Published: Oct. 30, 2018, 11:37 p.m.
Duration: 20 minutes 4 seconds

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The Seller's Challenge - Gatekeepers, concerns vs. objections.

Published: Oct. 29, 2018, 10:34 p.m.
Duration: 22 minutes 6 seconds

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The Seller's Challenge

Published: Oct. 23, 2018, 7:16 p.m.
Duration: 17 minutes 57 seconds

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You asked for their email, now what?

Published: Oct. 16, 2018, 10:45 p.m.
Duration: 6 minutes 35 seconds

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B2C: Simple ways to build credibility - maps, reviews and top 10 lists.

Published: Oct. 12, 2018, 6:30 p.m.
Duration: 14 minutes 42 seconds

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Let your past podcast episodes do the heavy lifting.

Published: Sept. 4, 2018, 6:30 p.m.
Duration: 6 minutes 57 seconds

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Is Your Exhibit Booth Boring - answer - YES IT IS.

Published: June 19, 2018, 5 p.m.
Duration: 27 minutes 14 seconds

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6 Easy Event Attendee Tips to Maximize the Value

Published: June 6, 2018, 3:46 p.m.
Duration: 10 minutes 23 seconds

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Testimonials - the glow of the moment: make the most of it.

Published: May 22, 2018, 12:46 a.m.
Duration: 7 minutes 8 seconds

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John Golden, CSO Pipeliner CRM Revenue Tip: Treat Prospects Like Clients.

Published: May 8, 2018, 11:15 a.m.
Duration: 17 minutes 36 seconds

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Event Communication - Put your ego aside

Published: April 26, 2018, 11:01 a.m.
Duration: 9 minutes 31 seconds

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5 Simple ideas to generate leads before the conference

Published: April 23, 2018, 4:59 p.m.
Duration: 19 minutes 19 seconds

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Event Marketing Budgets & Digital Marketing

Published: April 10, 2018, 11:47 p.m.
Duration: 9 minutes 18 seconds

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Event Marketing Budgets & Digital Marketing

Published: April 10, 2018, 11:47 p.m.
Duration: 9 minutes 18 seconds

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Why you need an online pressroom.

Published: April 6, 2018, 8:44 p.m.
Duration: 7 minutes 32 seconds

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Additional Ways to Generate Event Revenue

Published: March 28, 2018, 4:19 p.m.
Duration: 10 minutes 50 seconds

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Use easy URLs to track your marketing efforts for events, books, products, campaigns.

Published: March 26, 2018, 11:18 p.m.
Duration: 11 minutes 16 seconds

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Your voicemail message - your first hello, or your last.

Published: March 20, 2018, 6:05 p.m.
Duration: 11 minutes 12 seconds

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Top 5 Ways to Monetize Your Event

Published: March 14, 2018, 11:39 p.m.
Duration: 6 minutes 19 seconds

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Revenue Tip: You can have a lot of tools, but it's up to you to implement them.

Published: March 12, 2018, 7:39 p.m.
Duration: 19 minutes 1 second

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Don't lose revenue by skipping paying a pro for website maintenance.

Published: Feb. 27, 2018, 1:11 p.m.
Duration: 5 minutes 50 seconds

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Your event timeline - when does it start?

Published: Feb. 19, 2018, 12:42 p.m.
Duration: 5 minutes 33 seconds

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Tip: You can get big insights from little data.

Published: Feb. 13, 2018, 3:31 p.m.
Duration: 22 minutes 51 seconds

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If they can't contact you, they won't pay you.

Published: Feb. 12, 2018, 4:59 p.m.
Duration: 8 minutes 32 seconds

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Defining Your Event Budget

Published: Feb. 5, 2018, 4:06 p.m.
Duration: 8 minutes 29 seconds

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Revenue Tip from Deb Calvert

Published: Jan. 30, 2018, 11 p.m.
Duration: 13 minutes 23 seconds

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Moving your business or domain can cost you revenue.

Published: Jan. 30, 2018, 12:33 p.m.
Duration: 9 minutes 48 seconds

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Revenue Tip from Lori Richardson - You are sitting on gold.

Published: Jan. 23, 2018, 7:41 p.m.
Duration: 8 minutes 21 seconds

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Creating an amazing event experience.

Published: Jan. 22, 2018, 6:18 p.m.
Duration: 10 minutes 16 seconds

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Your online profiles are costing you money.

Published: Jan. 16, 2018, 3:53 p.m.
Duration: 8 minutes 8 seconds

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Defining Your Event Purpose & Target Audience

Published: Jan. 9, 2018, 7:34 p.m.
Duration: 7 minutes 11 seconds

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Defining Your Event Purpose & Target Audience

Published: Jan. 9, 2018, 7:34 p.m.
Duration: 7 minutes 11 seconds

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PRESS KIT: Give them the bio and photos you want them to share.

Published: Jan. 3, 2018, 10:37 p.m.
Duration: 8 minutes 39 seconds

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