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b"In this episode of Rooted in Revenue, host Susan Finch is once again joined by Rob Brodo, the co-founder and CEO of AdvantX. The duo is continuing their series on the foundations of Business Acumen, which covers the key components of understanding business strategy and financial positions. In this episode, they delve into the importance of recognizing the strategic and financial challenges and opportunities of executing a new strategy.\\nRob discusses how many companies are disconnected between their metrics of success and their strategy, and that goals and objectives are not connected to the priorities of the business. He emphasizes the need to align people to measure the success of the strategy and that it is not happening in many companies. For example, if an organization has a value proposition of being an innovator, then the goals and objectives should be around innovation. Rob explains that it is not just about setting goals and objectives, but also about having specific measurements to tell if they are achieving those goals.\\nThe conversation then turns to the importance of alignment across the enterprise on the value proposition, goals, and objectives. Rob highlights how the most successful companies in the world have this alignment, while struggling companies set up functions within the enterprise that compete against each other. This misalignment can lead to conflicts in financial metrics, cutting prices to get deals, and challenges in creating margins.\\nThe episode concludes with Susan and Rob discussing the need for coaching and interpersonal skills to align people to the strategy. The conversation is wrapped up by discussing the basics of conducting a competitor analysis and using that information to establish a strategic competitive advantage in the next episode.\\nListeners are encouraged to check out the full series of Rooted in Revenue on the website, where they can find Rob's insights on the foundations of Business Acumen, and to not miss the next episode on competitor analysis.\\nThe previous episode in this series is here:\\nhttps://rootedinrevenue.com/e/transform-employee-performance-with-strategic-insight/\\xa0\\nhttps://rootedinrevenue.com/e/breaking-down-finacial-metric-silos-ensuring-consistent-understanding-across-the-company/\\xa0\\nLinks related to this episode:\\nhttps://www.advantexe.com/business-acumen-virtual-workshop\\nRob Brodo on\\xa0LinkedIn\\xa0and\\xa0Twitter\\nSusan Finch on\\xa0LinkedIn\\xa0and\\xa0Twitter\\nAbout Advantexe:\\nAdvantexe Learning Solution's\\xa0mission is to provide world-class\\xa0Business\\xa0simulation-centric\\xa0Business Acumen,\\xa0Business Leadership, and\\xa0Strategic Business Selling\\xa0talent development solutions to organizations around the world in order to help them execute their business strategies and achieve their goals and objectives.\\xa0\\nTheir vision is to be the premier\\xa0talent development\\xa0resource partnering with their clients to close the talent gaps that are preventing them from flawlessly executing their strategic initiatives and achieving their short- and long-term business objectives."