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b'This is the first part of an interview with author, entrepreneur, inventor, speaker - Corinne McCormack.\\nMy guest today is author, consultant, seasoned executive, and entrepreneur, Corinne McCormack. We are here today to talk about her new book, From Living Room to Boardroom: How I Launched and Sold a Multi-million Dollar Business. I have it and I love this book. Before I wanted to interview her I said, "Hey, I need your book so that I can read through, get a few chapters under my belt." I couldn\'t put it down Corinne, I loved it.\\xa0\\n----more----\\nCorinne McCormack:Thank you. I\'m so glad to be here. It\'s great.\\nSusan Finch: So many of you who have listened to my show before, you heard the show with Susan Finch, Susan E. Finch in New York, the voice and dialect coach extraordinaire, and Corinne is one of her friends. Corinne accidentally emailed me instead of Susan, and here we are.\\nCorinne McCormack:I was emailing her about my new book, and then you replied, and I said, "Well, maybe you\'d be interested in my new book anyway." And then here we are.\\nSusan Finch:Here we are because I was very interested. Your story is very near and dear to my heart, and the essence of the book, folks, is to take you on a step-by-step outline. Let\'s say, if you want to be a business owner, these are the steps. It includes some of my favorite pages are these black pages, the Seeds of Success pages, and they are dog-eared throughout this book. This whole book is highlighted and dog-eared, and I keep rereading the Seeds of Success. They\'re so succinct, so evergreen. This is relevant. It was relevant to you back in \'93 when you started your business. The tips in there, of course, include new technology, but this is all about her journey.\\nCorinne McCormack:I wanted to tell the story for other people to understand what it is to launch your business because I always find when people say, like, if you speak to a very well-known designer, like a Tory Burch, how did you start your business? "Oh, you know, oh, a few friends looked at my shoes and they loved them, and the next thing you know I have a multi-million dollar business."\\nThey always make it sound very effortless and they don\'t really give you all the behind-the-scenes machinations of what goes into making something happen. And there\'s also a lot of people who have a lot of background funding that they don\'t share with you. I remember reading stories about one shoe designer who would talk about how they went from zero to $5 million. Well, you don\'t go to $5 million without having really five to $10 million in backing.\\nAnd so here I was somebody who had recently lost my job. I had less than six months for a severance package to run out, and that was my big opportunity to launch my business. I wanted to tell the story of what I did in that first year that made things happen really fast and really well so that other people could do it too.\\nSusan Finch:Well, you did that. So quickly, folks, I want to give you a bit of background. Corinne started her company in 1993. That\'s actually about the same time I started to get into one of my companies, one of my iterations. She launched a brand of designer eyewear and developed this brand. I\'m wearing them, aren\'t they gorgeous? These are not from her original line, but this is the result of this journey, and it developed into a leader in premium reading glasses. Some of you pups won\'t remember reading glasses used to be super ugly and you had no options.\\nCorinne McCormack:When I started my business, it was so funny. I was 40-years-old, and I didn\'t need reading glasses, and so I was designing jewelry, and I was designing eyeglass chains, and cases. I hired a stylist, and I said, "Go out and find fabulous sunglasses and reading glasses, and great colors, and here\'s my colors," blah, blah, blah, blah.\\nShe came back in a couple of days, and she had beautiful sunglasses and nothing in reading glasses. And I\'m like, "You know, you brought me one pair of an'