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b"What have you learned about Buyer Enablement, beyond the evolution of Sales Enablement?\\nThe sales people need to see how the buyers are responding to what they are doing.\\nWhat do buyers really want from salespeople? Well, we're not doing a very good job of getting them what they truly want.\\nIf we're going to enable our salespeople, we need to ENABLE them to help the buyer. If they can't, we are failing at Sales Enablement.\\nThe old sales training techniques no longer work. The role of the sales person has shifted over the past two years. Sales people are an information conduit to allow the buyer to preview what they may need. They almost become a concierge. It becomes a service role. Sales people have to evolve.\\nDo Sales & Marketing need to be aligned? You'll have to listen to find out.\\xa0\\nSusan's guests today are Orrin Broberg, CEO/President, Modus and Alice Heiman of Alice Heiman, LLC and co-founder of Tradeshow Makeover.\\n-----------------\\nAbout Modus:\\nModus-built applications are intuitive because salespeople don\\u2019t have the time to be trained. Salespeople can customize their presentations and you can create strategies which govern the content users see.\\xa0Your salespeople in France will only see collateral in French.\\nModus Provides Companies a Complete Digital\\xa0Transformation of their Sales Distribution Channel Strategy\\n\\nYour remote salespeople worldwide don\\u2019t have the luxury of an online connection when meeting with clients. With our enterprise digital sales enablement platform, all the information salespeople need for the next sales call is immediately available on their tablet, phone, or laptop."