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b"When I think of peace of mind in business, it comes from being prepared for the expected, as well as the unexpected. It's not all sparkle ponies, unicorns and laughter. Bad stuff happens.\\nWhat we do to respond in those moments as leaders and team members can change the course of a company and set into motion a chain reaction of positive outcomes or a Coyote/Roadrunner death spiral into dust. A bit dramatic I know, but I wanted you to have a visual as I introduce you to an expert in crisis readiness, Melissa Agnes.\\nYou don't have to put this off. You and your company can immediately take steps to build your crisis readiness. You may have more in place than you think you do. Learn from Melissa Agnes who is the author of Crisis Readiness on Amazon.\\xa0\\n----more----\\nAbout Susan's guest:\\nAuthor of\\xa0Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks.\\nIn\\xa0Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture\\u2013and thus building an INVINCIBLE brand.\\nOrder\\xa0Crisis Ready\\xa0on Amazon\\xa0\\nCrisis Ready\\xa0is not about crisis management.\\nManagement is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don\\u2019t occur\\u2014and even if they do, they\\u2019re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.\\nNo matter the size, type, or industry of your business,\\xa0Crisis Ready\\xa0will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They\\u2019re invincible.\\xa0Crisis Ready\\xa0is your roadmap to business invincibility."