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b'If you are not a legitimate company, don\\u2019t value your credibility and reputation, please stop listening and go back to your tutorials on shady telemarketing techniques.\\nIf you are in the other camp and deeply care about reputation, customer service, being of value, building revenue for the long game, this is for you. \\nHave you been to your company\\u2019s contact page lately?\\nWhat did you learn? As a new visitor, potential customer, investor, what did you learn?\\nMore and more companies seem to be opting for the basic:\\nAddress\\nContact form approach.\\nThere is nowhere on their site of who runs the company, who the PEOPLE are behind the company, how to reach them, ways to contact them. WHY would you do that? What are you hiding? \\n Are you embarrassed by your team? Then get a new team.\\n Are you afraid others will steal your team? Then you suck as an employer. Be better.\\nI understand if you have a PRODUCT site. You want to keep people focused on buying or signing up for trials, etc. but SOMEWHERE in the footer there needs to be a link to the corporate site with the contact information. \\nConsider a page for investors, support team, sales team, who covers which region? \\nA map of how to get there if you want us to visit, phone, email AND contact form. \\nWhy would you limit how people reach you? \\nI had a client once say she didn\\u2019t want her email or phone on her site because she was getting 4 emails a day that weren\\u2019t client related. She blamed that and the junk calls on the site. Her site that she treats like a static brochure and never posts anything sharable. I wish that\\u2019s all the junk I got each day! \\nI have clients in the past actually say they didn\\u2019t want anything other than an email and voicemail listed because they had so many complaint calls. Sigh. I decided that I couldn\\u2019t work with that particular client any more due to a misguided focus in their level of customer service.\\nWith rare exceptions, all of our businesses and products are OPTIONAL! Rarely are we the only, necessary solution, so stop acting like it. Have some respect for the time people take clicking to get to your site and then to your contact page. Oh, and name it something simple like CONTACT or CONTACT US. This indexes very well in Google, as opposed to the clever titles such as \\u201cREACH OUT\\u201d, \\u201cTALK AT US\\u201d - stop it. Just make it simple and complete. Quit hiding your staff. At least have your leadership listed on the site with photos and way to reach them and connect on LinkedIn, Twitter, direct line, or contact form that goes directly to that person.\\nHere\\u2019s your check list for a thorough contact page:\\nFull company name that checks are made out to.\\nMailing address\\nMain phone\\nMain fax if you use one.\\nMain email\\nPHYSICAL address if people visit for ANY reason and map to make it easy.\\nDirections from major freeways, and public transportation mention if that\\u2019s a thing for your visitors, vendors, volunteers, clients.\\nHOURS you will answer phones, help lines, be in the office.\\nGreat place for support chat link, or you can go to a support page, if you need one.\\nThen, a new section for LEADERSHIP - you can link to a leadership page, or list it here with HEADSHOTS, Name, title, LinkedIn link, direct line/extension\\nCalling it LEADERSHIP allows you to show only key people who are your spokespeople. Some companies put their full cast in there. At least have key leadership. If your leadership is impressive, don\\u2019t send them to LinkedIn so fast. Have a bio page for them and THEN link to their linkedIn page. Ask them to link to a company overview/call to action page in their LinkedIn and other bios/profiles. Just linking to a home page doesn\\u2019t ask for further contact. ASK for their name, email and phone. Why not? They clicked. Create a landing page specifically for this purpose - linking from social profile. They can be prompted to do this so you can follow up. If you are tracking your pages, you\\u2019ll see how they are finding this special call to action page. You can update it'