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b"In this final episode of the Foundations of Business Series on Rooted in Revenue, Rob Brodo, the co-founder and CEO of Advantexe, and Susan Finch discuss competitive analysis as a foundation of business acumen. They first identify who the real competitors are and how to spot them. They also explain how scanning the environment, including social media platforms like LinkedIn and Twitter, can help companies stay up to date on their competitors and innovations in the market. Rob emphasizes the importance of building trust with customers and having continuous dialogues with them to keep track of who is entering the market and who might be a potential threat. By doing so, companies can use the information gained from competitive analysis to fine-tune their message to either existing customers or new prospects and establish a strategic competitive advantage. Overall, this episode provides valuable insights and practical tips for conducting competitive analysis, regardless of a company's size.\\nSome of the points covered in this episode include:\\nSales is not just about selling a product or service; it's about building relationships with customers and understanding their needs.\\nOne of the most important skills for a salesperson is active listening. This means listening to the customer, understanding their pain points, and providing solutions.\\nSalespeople should focus on creating value for the customer, rather than just trying to close a sale. When customers see the value in what they are buying, they are more likely to become loyal customers.\\nSales training should be an ongoing process, not just a one-time event. Salespeople should continuously learn new skills, strategies, and techniques to improve their performance.\\nTechnology can be a valuable tool for salespeople, but it should never replace human connection. Personalized communication and building relationships with customers is still the key to successful sales.\\nThe previous episode in this series is here:\\nhttps://rootedinrevenue.com/e/transform-employee-performance-with-strategic-insight/\\xa0\\nhttps://rootedinrevenue.com/e/breaking-down-finacial-metric-silos-ensuring-consistent-understanding-across-the-company/\\xa0\\nhttps://rootedinrevenue.com/e/achieving-competitive-advantage-through-a-comprehensive-competitor-analysis/\\xa0\\nLinks related to this episode:\\nhttps://www.advantexe.com/business-acumen-virtual-workshop\\nRob Brodo on\\xa0LinkedIn\\xa0and\\xa0Twitter\\nSusan Finch on\\xa0LinkedIn\\xa0and\\xa0Twitter\\nAbout Advantexe:\\nAdvantexe Learning Solution's\\xa0mission is to provide world-class\\xa0Business\\xa0simulation-centric\\xa0Business Acumen,\\xa0Business Leadership, and\\xa0Strategic Business Selling\\xa0talent development solutions to organizations around the world in order to help them execute their business strategies and achieve their goals and objectives.\\xa0\\nTheir vision is to be the premier\\xa0talent development\\xa0resource partnering with their clients to close the talent gaps that are preventing them from flawlessly executing their strategic initiatives and achieving their short- and long-term business objectives."