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b'In this episode Lany shares the first 2 foundational pillars to creating successful events. There are 5 foundational pillars and Lany will cover them all over the next few episodes.\\nIn events there are 5 different areas that will help you build a solid foundation for your event. \\nDefining Your Purpose & Goals\\nIdentifying Your Target Audience\\nCreating an Amazing Experience\\nBudget Planning & Management\\nSetting an Event Timeline\\nAs you go through this episode and begin creating your event, ask yourself these questions that we cover.\\nHere are some questions to ask yourself.\\nWhy are you holding this event?\\nWhat is the end result you want to achieve? \\nAre you doing an event to make money? \\nWhat is your ROI?\\nWhat is the perceived value? For you? For your attendees?\\nTo grow your audience?\\nTo increase brand awareness? \\nFor a product launch? \\nTo make money (yes, I repeated this on purpose)? \\nTo create a unique experience for your followers? \\nTo help your audience learn something new? \\nWhat do you want to accomplish?\\nDo you want to gain media coverage?\\nDo you want to increase visibility?\\nDo you want to contribute to your community?\\nDo you want to celebrate a milestone or success?\\nDo you want to build more connections/grow your tribe?\\nDo you have attendance goals? How many butts in seats do you want?\\nOnce you have your purpose and goals defined, it\\u2019s time to develop and define your target audience. Check out Hubspot\\u2019s Buyer Persona Template or our SLMA friend, Matt Heinz\\u2019 Buyer Persona Template.\\nDownload your free Purpose and Goals cheat sheet & access your Buyer Persona Templates at eventsbylany.com/rootedtips'