Event Communication - Put your ego aside

Published: April 26, 2018, 11:01 a.m.

b'Communication can sometimes be the hardest part of an event. The details are manageable, but sometimes the people involved are not. You will deal with a wealth of personalities, opinions and experiences that you may not enjoy engaging with. Put your ego aside and listen first. Digest what is being said to you and then make sure that you clearly and concisely craft a response that does not incite drama.\\nCommunication can be a challenge no matter what you are doing in life or business, but let\'s focus on the event application of it. \\nWhy is communication important for an event creator, planner, founder or host?\\n It leaves no room for questions\\n It eliminate worry and concerns\\n It creates an open dialogue\\n It creates clarity\\nCommunication these days comes in many forms; email, calls, text messages, Facebook messages, Google Hangouts, Skype, Twitter Direct Messages and even public posts on social. It\'s a wonder we can even keep our communication clear these days. As an event planner, I work hard to keep my communication with my clients down to just a couple of vices when it comes to communicating about an event. Typically, email is the first form of communication, then calls, text messages and somehow Facebook messages get thrown into the mix (even though I still hate Facebook). The more complex an event, the simpler your form of communication should be. There are so many elements to manage and execute on during an event, you want to make sure that your communication is clear for all parties involved. \\nClear communication really helps to eliminate the stress, burden and annoyance of someone saying "I didn\'t know". Trust me on that one. Usually I am running more than one event at a time, so I am dealing with different personalities, opinions, expectations, etc, etc and I have to be able to navigate them without getting myself into trouble. We\'re all human, but sometimes we forget and take our frustration out on the person delivering the message not thinking about the ramifications of our form of communication, tone or words.\\nLet\'s talk about events that I have run in the past. When confirming event details with speakers, I prefer a very clear and detailed form of email that lays out all their needs, deadlines, expectations, reservations, etc. Sometimes these emails can be long, but I make sure that they are extremely clear. I even have it proof read by someone not on my team (who would know all of the details) to make sure that it makes sense to them (as someone not in the know). I make adjustments on clarity where necessary and then shoot the email out to the speakers. \\nWould it shock you to know that more often than not 20-30% of the responses ask questions regarding items that I clearly laid out in my email? \\nProbably not. It doesn\'t surprise me either. \\nWe move through our days too quickly. We skim emails. We scan for what we recognize and then we shoot from the hip. We\'re all guilty of it. I\'ve done it myself. Now, what if we as event planners, event creators, speakers, vendors and all other active participants slowed down for a hot minute and read through the email before jumping all over the messenger? That would be quite a novel idea.\\nLet\'s flip the script a bit. I was invited to speak at an online conference. I spoke with the host about the details and said I was definitely interested. That was the last I heard about it until about 15 days before the conference when I reached back out again to the host. I was getting ready to finalize my content and I wanted to make sure that my presentation and delivery was what they were looking for. After about 45 minutes on the phone and 20 questions from me to the host, I felt I had a good understanding of what they wanted. A week later I received a message from the host asking me when I could record. I was confused because nowhere in our previous conversations had they mentioned me recording my presentation with them. At this point I was already pre-recording my content'