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The Persuaders Marketing Radio Show & Podcast

Ireland's only dedicated marketing radio show. Broadcast weekly on Dublin City FM - interviews with key national and international figures across all marketing communication sectors.

Building soft skills by using podcasts as part of learning strategy

Published: Nov. 11, 2023, 6:36 p.m.
Duration: 28 minutes 37 seconds

Listed in: Business

Content-led marketing: World Media Group report

Published: Nov. 23, 2022, 5:32 p.m.
Duration: 28 minutes

Listed in: Business

Retail Media Trends

Published: Oct. 29, 2022, 12:36 p.m.
Duration: 28 minutes 38 seconds

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Dublin Tech Summit 2022 #DTS2022

Published: July 29, 2022, 9:41 a.m.
Duration: 28 minutes 12 seconds

Listed in: Business

Hospitality Market Post-Covid

Published: Jan. 30, 2022, 3:30 p.m.
Duration: 38 minutes 39 seconds

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Experiential Marketing: AR and outdoor light shows

Published: Jan. 8, 2022, 6:51 p.m.
Duration: 27 minutes 47 seconds

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2021 Immersive Technology Review

Published: Dec. 30, 2021, 6:38 p.m.
Duration: 1 hour 19 minutes 33 seconds

Listed in: Business

Christmas Adverts 2021

Published: Dec. 20, 2021, 2:55 p.m.
Duration: 28 minutes 21 seconds

Listed in: Business

Guinness Christmas Advert : the story

Published: Nov. 27, 2021, 9:36 a.m.
Duration: 28 minutes 41 seconds

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Kay Mc Carthy MCCP --- post Covid consumer sentiment and behaviour

Published: Sept. 11, 2021, 1:02 p.m.
Duration: 29 minutes 35 seconds

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TikTok Marketing: Reaching a Youth Audience

Published: June 29, 2021, 8:30 p.m.
Duration: 28 minutes 43 seconds

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Sustainable Marketing - How to Drive Profits with Purpose

Published: June 4, 2021, 4:22 a.m.
Duration: 30 minutes 8 seconds

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Responsible Innovation

Published: May 31, 2021, 12:43 p.m.
Duration: 28 minutes 38 seconds

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Cornershop - Retail Innovation Showcase Space

Published: May 22, 2021, 7:53 a.m.
Duration: 28 minutes 56 seconds

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Start-up Marketing Case -studies : Cookie Do & ZEUS Scooters

Published: May 15, 2021, 5:55 p.m.
Duration: 28 minutes 37 seconds

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Content Marketing Strategies

Published: May 7, 2021, 4:53 p.m.
Duration: 29 minutes 7 seconds

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Ecommerce Strategy Tips

Published: April 30, 2021, 7:24 p.m.
Duration: 28 minutes 14 seconds

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Risk-taking in Advertising

Published: April 26, 2021, 3:34 p.m.
Duration: 29 minutes 38 seconds

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CX and Marketing: The CXi Report

Published: April 21, 2021, 7:27 p.m.
Duration: 26 minutes 56 seconds

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Irish Start-up Conference 2021: Preview

Published: April 19, 2021, 4:01 p.m.
Duration: 26 minutes 29 seconds

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The Indie List - developing a newtork of freelance marketing talent

Published: April 10, 2021, 2:45 p.m.
Duration: 29 minutes 24 seconds

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Content Led Marketing & Building Marketing Leadership

Published: April 6, 2021, 8:20 p.m.
Duration: 32 minutes 7 seconds

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Selling on Amazon & Digital Advertising Trends

Published: March 30, 2021, 2:18 p.m.
Duration: 28 minutes 37 seconds

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Semiotics and Marketing

Published: March 19, 2021, 2:01 p.m.
Duration: 27 minutes 54 seconds

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Storytelling in brands

Published: March 19, 2021, 1:40 p.m.
Duration: 28 minutes 19 seconds

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Run With Foxes: Paul Dervan

Published: Feb. 6, 2021, 5:48 p.m.
Duration: 27 minutes 9 seconds

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Guaranteed Irish

Published: Nov. 1, 2020, 10:23 a.m.
Duration: 11 minutes 38 seconds

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Vibe Marketing

Published: Sept. 5, 2016, 2:16 p.m.
Duration: 26 minutes 45 seconds

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Phocuswright Europe 2016

Published: May 19, 2016, 1:29 p.m.
Duration: 40 minutes 6 seconds

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Instagram Marketing Tips

Published: April 19, 2016, 8:20 p.m.
Duration: 40 minutes 6 seconds

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Phocuswrite Europe 2016 Preview

Published: April 12, 2016, 4:56 p.m.
Duration: 27 minutes 6 seconds

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ARVR Innovate Preview: Podcast 2

Published: April 6, 2016, 9:56 p.m.
Duration: 16 minutes 47 seconds

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ARVR Innovate Conference 2016 Preview 1

Published: April 5, 2016, 5:02 p.m.
Duration: 28 minutes 47 seconds

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Feature Interview: Colm Grealy; Founder Adforce

Published: March 20, 2016, 4:55 p.m.
Duration: 26 minutes 33 seconds

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AAI Toolkit Series: How Traditional Media Embraces New Technology

Published: Feb. 10, 2016, 7:19 p.m.
Duration: 27 minutes 55 seconds

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Craft Beer Marketing & CongGregation 2015

Published: Nov. 27, 2015, 8:05 p.m.
Duration: 19 minutes 21 seconds

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Cinema as an advertising channel

Published: Nov. 21, 2015, 5:43 p.m.
Duration: 27 minutes 38 seconds

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Websummit 2015 Special Report Podcast

Published: Nov. 7, 2015, 7:10 a.m.
Duration: 28 minutes 3 seconds

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Rebranding Case: Gunne Residential becomes Quillsen

Published: Nov. 2, 2015, 8:55 p.m.
Duration: 31 minutes 17 seconds

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Rugby World Cup: Social Conversations Monitoring

Published: Oct. 19, 2015, 8:34 p.m.
Duration: 27 minutes 13 seconds

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Corporate rebranding: The Eir Case-Study

Published: Oct. 13, 2015, 9:59 p.m.
Duration: 26 minutes 41 seconds

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Allianz Business to Arts Awards

Published: Oct. 11, 2015, 2:13 p.m.
Duration: 28 minutes 31 seconds

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Aer Lingus Website Redesign

Published: Oct. 2, 2015, 8:34 p.m.
Duration: 26 minutes 51 seconds

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Direct Marketing in Ireland

Published: Sept. 14, 2015, 6:22 p.m.
Duration: 26 minutes 56 seconds

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Rich Media Developments and Case-studies

Published: Sept. 5, 2015, 8:40 p.m.
Duration: 28 minutes 18 seconds

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SME Branding Workshop Podcast

Published: Aug. 29, 2015, 6:59 a.m.
Duration: 23 minutes 47 seconds

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Marketing Research Trends

Published: Aug. 27, 2015, 7:43 p.m.
Duration: 25 minutes 39 seconds

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Disruption in Accommodation Market

Published: Aug. 15, 2015, 7:31 a.m.
Duration: 28 minutes 27 seconds

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Cause Marketing

Published: Aug. 8, 2015, 7:42 a.m.
Duration: 24 minutes 53 seconds

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Discover Ireland - marketing tourism to domestic markets

Published: Aug. 6, 2015, 6:39 a.m.
Duration: 25 minutes 11 seconds

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Sport Marketing

Published: July 14, 2015, 5:23 p.m.
Duration: 28 minutes 9 seconds

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Anatomy of a Winning Marketing Case-study

Published: June 24, 2015, 6:43 p.m.
Duration: 26 minutes 56 seconds

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DIT MSc Advertising End of Year Advertising Client Pitch

Published: June 14, 2015, 2:43 p.m.
Duration: 26 minutes 14 seconds

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APMC STAR Sales Promotion Awards

Published: June 12, 2015, 5:45 p.m.
Duration: 27 minutes 58 seconds

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Using Tinder in marketing campaign against sex traffing

Published: May 30, 2015, 3:31 p.m.
Duration: 28 minutes 19 seconds

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Marketing technology and Phocuswright Europe review

Published: May 25, 2015, 7:55 p.m.
Duration: 28 minutes 36 seconds

Listed in: Business

Travel Marketing : The ClickandGo.com Story

Published: May 16, 2015, 7:36 a.m.
Duration: 27 minutes 28 seconds

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Phocuswright Europe Conference Special

Published: May 9, 2015, 7:18 p.m.
Duration: 27 minutes 2 seconds

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Experiential Marketing: New Agency Guns or Knives

Published: April 25, 2015, 6:16 p.m.
Duration: 27 minutes 49 seconds

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Improving Presentation Recall / Augmented Reality Marketing Conference

Published: April 10, 2015, 8:36 p.m.
Duration: 27 minutes 46 seconds

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#TheToughestTrade: Case-study a Content Marketing campaign for AIB Bank

Published: April 8, 2015, 1:57 p.m.
Duration: 27 minutes 6 seconds

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Video Marketing Special

Published: March 31, 2015, 10:05 p.m.
Duration: 27 minutes 12 seconds

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Direct Marketing Trends

Published: March 31, 2015, 9:36 p.m.
Duration: 26 minutes 10 seconds

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Irish Marketing Awards Preview

Published: March 12, 2015, 10:27 p.m.
Duration: 27 minutes 14 seconds

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Event Marketing Strategies

Published: Feb. 22, 2015, 9:18 a.m.
Duration: 25 minutes 47 seconds

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Social Sharing : Augmented Reality

Published: Feb. 8, 2015, 7:09 a.m.
Duration: 28 minutes 4 seconds

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Marketing Trends for 2015

Published: Jan. 26, 2015, 12:02 p.m.
Duration: 30 minutes 21 seconds

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Start Up Dublin - interview with Niamh Bushnell - Dublin Startup Commissioner

Published: Dec. 15, 2014, 8:12 p.m.
Duration: 28 minutes 4 seconds

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Meteor Christmas Unlimited - Case Study in mobile marketing

Published: Dec. 12, 2014, 9:50 p.m.
Duration: 23 minutes 59 seconds

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Tech Start-Ups and Marketing : Paul Hayes interviewed

Published: Nov. 30, 2014, 10 a.m.
Duration: 27 minutes 40 seconds

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Augmented Reality Special ( Augmented Planet, British Museum, Halo AR )

Published: Nov. 25, 2014, 9:46 p.m.
Duration: 27 minutes 45 seconds

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Purse Power: Marketing to Women

Published: Nov. 23, 2014, 9:21 a.m.
Duration: 27 minutes 39 seconds

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Websummit 2014 Review

Published: Nov. 8, 2014, 1:23 p.m.
Duration: 24 minutes 50 seconds

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Marketing Technology

Published: Oct. 6, 2014, 9:07 p.m.
Duration: 28 minutes 56 seconds

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OOH Digital Trends

Published: Oct. 5, 2014, 11:35 a.m.
Duration: 26 minutes 33 seconds

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OOH Media Trends; Property Marketing using Augmented Reality

Published: Aug. 24, 2014, 8:20 a.m.
Duration: 31 minutes 41 seconds

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Behavioral Economics: Its Implication for Marketing

Published: Aug. 16, 2014, 4:03 p.m.
Duration: 29 minutes 7 seconds

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SME Marketing Strategies

Published: Aug. 16, 2014, 3:34 p.m.
Duration: 29 minutes

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The Rental Car Market: Marketing Strategies

Published: Aug. 16, 2014, 3:08 p.m.
Duration: 24 minutes 35 seconds

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Innovation and Marketing: Profile interview Shane Mc Gonigle

Published: June 27, 2014, 8:43 p.m.
Duration: 28 minutes 18 seconds

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Cannes Lions Report - Kay Mc Carthy, MCCP

Published: June 23, 2014, 6:42 p.m.
Duration: 31 minutes 29 seconds

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AWE Conference Report

Published: June 7, 2014, 10:42 a.m.
Duration: 26 minutes 16 seconds

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Cannes Ad Festival - Irish Speaker on 'Planning is Dead'

Published: May 23, 2014, 8 p.m.
Duration: 27 minutes 17 seconds

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Brand Repositioning Case Study - Rustlers

Published: May 20, 2014, 8:01 p.m.
Duration: 34 minutes 34 seconds

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Virtual Wardrobe Augmented Reality - Von Bismark

Published: May 11, 2014, 6:21 p.m.
Duration: 25 minutes 24 seconds

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GoCar.ie Marketing a Pay-As-You-Go Car Brand

Published: May 4, 2014, 8:50 a.m.
Duration: 9 minutes 56 seconds

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Bord Gais Energy Social Media Awards

Published: May 4, 2014, 8:17 a.m.
Duration: 27 minutes 58 seconds

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Branding, food packaging and marketing

Published: April 27, 2014, 1:11 p.m.
Duration: 12 minutes 18 seconds

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Augmented Reality Marketing Conference - Preview with Mike Halstead

Published: April 5, 2014, 1:39 p.m.
Duration: 10 minutes 51 seconds

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Personal Branding

Published: March 23, 2014, 5:12 p.m.
Duration: 28 minutes 3 seconds

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In-Flight Marketing and Event Marketing

Published: March 13, 2014, 11:16 p.m.
Duration: 27 minutes 12 seconds

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Facebook takeover of WhatsApp

Published: Feb. 22, 2014, 1:37 p.m.
Duration: 29 minutes 14 seconds

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Tapastreet Social Mobile Innovation

Published: Feb. 18, 2014, 7:58 p.m.
Duration: 27 minutes 29 seconds

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DMX Dublin 2014 Digital Marketing Conference Special

Published: Feb. 15, 2014, 2:25 p.m.
Duration: 28 minutes 12 seconds

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2013 Marketing Review with Joseph Jaffe, Gerard Tannam and Margaret E. Ward

Published: Dec. 23, 2013, 4:05 p.m.
Duration: 29 minutes 57 seconds

Listed in: Business

Media Sponsorship Christmas programming

Published: Dec. 15, 2013, 1:42 p.m.
Duration: 28 minutes 37 seconds

Listed in: Business

Tourism Marketing Strategy : Homestay.com

Published: Dec. 8, 2013, 7:08 a.m.
Duration: 27 minutes 55 seconds

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Marketing via Augmented Reality, Direct Marketing Trends

Published: Nov. 9, 2013, 7:29 p.m.
Duration: 28 minutes 16 seconds

Listed in: Business

Marketing Podcast: Customer Engagement Strategies

Published: Oct. 28, 2013, 4:47 p.m.
Duration: 27 minutes 51 seconds

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Social Media Marketing Strategy Podcast

Published: Oct. 26, 2013, 4:21 p.m.
Duration: 29 minutes 29 seconds

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Making Online and Offline Marketing Strategies work together

Published: Oct. 22, 2013, 6:07 p.m.
Duration: 28 minutes 17 seconds

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Challenging Marketing : Hair Restoration : Case Study

Published: Oct. 19, 2013, 3:57 a.m.
Duration: 28 minutes 7 seconds

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Public Relations and Sports Sponsorship

Published: Sept. 30, 2013, 9:46 p.m.
Duration: 26 minutes 59 seconds

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Managing the Customer Experience

Published: Sept. 28, 2013, 4:40 p.m.
Duration: 26 minutes 49 seconds

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Coffee Culture : Marketing, Entrepreneurship

Published: Sept. 20, 2013, 7:09 p.m.
Duration: 26 minutes 50 seconds

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TBEX - Travel Blogging Conference comes to Dublin, IAPI Industry Census, LinkedIn Marketing

Published: Sept. 12, 2013, 10:24 p.m.
Duration: 27 minutes 49 seconds

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Tourism Web Marketing and new PR service innovation

Published: Sept. 1, 2013, 8:58 p.m.
Duration: 27 minutes 15 seconds

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Ethical Marketing and Marketing Graduate Careers

Published: Aug. 25, 2013, 6:21 p.m.
Duration: 34 minutes 30 seconds

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Top Marketers' Panel Discussion

Published: Aug. 21, 2013, 10:06 a.m.
Duration: 26 minutes 2 seconds

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IAPI Future Heads : Developing Young Talent in Advertising

Published: Aug. 21, 2013, 8:44 a.m.
Duration: 27 minutes 2 seconds

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Media Auditing Processes and Trends

Published: Aug. 19, 2013, 8:55 p.m.
Duration: 27 minutes 5 seconds

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Making Better Marketing Presentations/Sports Marketing

Published: Aug. 18, 2013, 9:37 a.m.
Duration: 25 minutes 35 seconds

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Online PR and Mobile Marketing Case Studies

Published: Aug. 9, 2013, 7:12 p.m.
Duration: 27 minutes 24 seconds

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Pat Kenny departure to Newstalk; Omnicom Publicis Deal

Published: Aug. 8, 2013, 9:31 a.m.
Duration: 26 minutes 5 seconds

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Entrepreneurs' Organisation and Phlok

Published: June 29, 2013, 5:56 a.m.
Duration: 26 minutes 28 seconds

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Cannes Lions Report / Vocal Digital Trends Survey

Published: June 24, 2013, 7:31 p.m.
Duration: 26 minutes 53 seconds

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AWE 2013 Conference Report: Augmented Reality and Marketing

Published: June 23, 2013, 2:06 p.m.
Duration: 28 minutes 33 seconds

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Women On Air and Irish Consumer Trends

Published: June 10, 2013, 4:16 p.m.
Duration: 28 minutes 11 seconds

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Keogh's Crisps: Developing an International Brand based on Irish Potatoes

Published: June 1, 2013, 9:13 p.m.
Duration: 27 minutes 49 seconds

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Women On Air: promoting women's voices on broadcast media

Published: June 1, 2013, 8:58 p.m.
Duration: 28 minutes 31 seconds

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uSwitch Marketing Case Study

Published: May 27, 2013, 7:49 p.m.
Duration: 26 minutes 4 seconds

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Barry O'Sullivan, SocialMedia.ie talks social media marketing

Published: May 12, 2013, 6:06 p.m.
Duration: 30 minutes 25 seconds

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Irish Digital Marketing Case Studies : Colin Hetherington from Zoodigital

Published: April 21, 2013, 1:13 p.m.
Duration: 28 minutes 38 seconds

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Netherlands Ad and PR Scene ( PR Salon preview )

Published: April 12, 2013, 3:25 p.m.
Duration: 28 minutes 30 seconds

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Managing the Agency Client Relationship

Published: April 7, 2013, 1:34 p.m.
Duration: 27 minutes 33 seconds

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DMX Digital Marketing Conference Dublin : Special Podcast Report

Published: April 2, 2013, 4:59 p.m.
Duration: 25 minutes 31 seconds

Listed in: Business

Thumb, Vine and Pheed as Marketing Tools, plus #socialmediamarketing disasters

Published: March 10, 2013, 11:35 a.m.
Duration: 28 minutes 55 seconds

Listed in: Business

Discount Deal Websites and Marketing

Published: Feb. 24, 2013, 9:13 a.m.
Duration: 26 minutes 51 seconds

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Future of Newspapers and Briefing Digital Agencies

Published: Feb. 20, 2013, 8:31 p.m.
Duration: 27 minutes 21 seconds

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Trendwatching 2013 : Consumer Marketing Trends

Published: Feb. 11, 2013, 9:15 a.m.
Duration: 30 minutes 55 seconds

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Advertising Pitches and Mobile Marketing Trends

Published: Feb. 3, 2013, 2:23 p.m.
Duration: 28 minutes 18 seconds

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Design and Marketing

Published: Feb. 2, 2013, 4:10 p.m.
Duration: 28 minutes 11 seconds

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Digital Marketing Trends 2013

Published: Jan. 21, 2013, 8:49 p.m.
Duration: 29 minutes 27 seconds

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Charity Marketing Strategies

Published: Dec. 9, 2012, 5 p.m.
Duration: 28 minutes 9 seconds

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Shazam Enabled TV Adverts

Published: Dec. 9, 2012, 4:16 p.m.
Duration: 28 minutes 49 seconds

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Female Entrepreneurs and Marketing Strategy

Published: Nov. 19, 2012, 8:39 p.m.
Duration: 30 minutes

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Country Branding - Futurebrand Country Brand Index 2012

Published: Nov. 12, 2012, 9:33 p.m.
Duration: 26 minutes 53 seconds

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Building a Travel PR Story: The Message in a Bottle

Published: Nov. 8, 2012, 11:23 p.m.
Duration: 28 minutes 37 seconds

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Irish Times Advertising campaign and Antenna App from iQ Content

Published: Oct. 31, 2012, 6:58 p.m.
Duration: 28 minutes 42 seconds

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Marketing Research using Social Media

Published: Oct. 20, 2012, 11:09 a.m.
Duration: 28 minutes 57 seconds

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Rory Sutherland on Value, Perception, Choice Architecture and Neuro-Marketing

Published: Oct. 15, 2012, 8:13 p.m.
Duration: 26 minutes 39 seconds

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2012 Mobile Marketing Trends and Tips

Published: Oct. 1, 2012, 9:12 p.m.
Duration: 27 minutes 46 seconds

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Wine Marketing Trends

Published: Sept. 22, 2012, 6:37 a.m.
Duration: 28 minutes 3 seconds

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Direct Marketing Trends : Brand Loyalty and Retention

Published: Sept. 15, 2012, 1:17 p.m.
Duration: 26 minutes 55 seconds

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International Marketing Strategy - Colleges and Universities

Published: Aug. 31, 2012, 4:48 p.m.
Duration: 27 minutes 8 seconds

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Olympics, Branding London and the Sydney Experience

Published: Aug. 15, 2012, 2:35 p.m.
Duration: 26 minutes 23 seconds

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Olympics and Branding (1)

Published: Aug. 3, 2012, 4:33 p.m.
Duration: 27 minutes 22 seconds

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Podcast 201: Barefoot Wine Marketing Strategy, Post-Graduate Diploma in Management and Marketing

Published: June 30, 2012, 6:57 a.m.
Duration: 26 minutes 44 seconds

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Podcast 200: Ignition Marketing Boss Interviewed

Published: June 23, 2012, 6:16 p.m.
Duration: 26 minutes 8 seconds

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Podcast 199: Alistair Campbell on Marketing: Gary Mullen talks marketing recruitment trends

Published: June 23, 2012, 11:30 a.m.
Duration: 27 minutes 45 seconds

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Podcast 198 Social Media Marketing Measurement

Published: May 24, 2012, 9:10 p.m.
Duration: 29 minutes 22 seconds

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Podcast 197 Mobile Marketing Trends

Published: May 23, 2012, 7:16 p.m.
Duration: 27 minutes 23 seconds

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Podcast 196: Acorn Marketing An Post DM Awards Agency of the Year

Published: May 22, 2012, 9:56 p.m.
Duration: 28 minutes 22 seconds

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Podcast 195 : (a) Porn for Bankers and (b) Hotel Marketing

Published: May 20, 2012, 10:22 a.m.
Duration: 27 minutes 4 seconds

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Podcast 194 - Naming Rights Bord Gais Energy Theatre

Published: May 14, 2012, 7:26 p.m.
Duration: 22 minutes 2 seconds

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Podcast 193; Irish Media Awards Special

Published: May 10, 2012, 7:16 p.m.
Duration: 25 minutes 39 seconds

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Podcast 192: Using Corporate Reputation as a Marketing Strategy

Published: March 21, 2012, 10 p.m.
Duration: 27 minutes 41 seconds

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Podcast 191: Localisation of international marketing, PitchDoctor.ie launch, Atout France marketing

Published: March 20, 2012, 5:19 p.m.
Duration: 45 minutes 16 seconds

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Podcast 190: Managing Media Relations: New Media and Traditional Media

Published: March 3, 2012, 6:29 p.m.
Duration: 27 minutes 13 seconds

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Podcast 189 Irish Sponsorship Trends and Measuring Social Media ROI

Published: Feb. 18, 2012, 9:42 a.m.
Duration: 26 minutes 35 seconds

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Podcast 188: Internet Marketing Strategy Trends

Published: Feb. 15, 2012, 7:11 p.m.
Duration: 28 minutes 54 seconds

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Podcast 187: Irish Marketer of the Year Interview

Published: Feb. 13, 2012, 11:10 p.m.
Duration: 29 minutes 40 seconds

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Podcast 186 Irish Marketing Review 2011

Published: Feb. 11, 2012, 9:38 p.m.
Duration: 53 minutes 45 seconds

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Sponsorship Naming Rights EPA Award Winners O2 Ireland

Published: Dec. 22, 2011, 5:41 p.m.
Duration: 29 minutes 26 seconds

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Tommy Hilfiger Marketing Strategy

Published: Dec. 22, 2011, 4:24 p.m.
Duration: 28 minutes

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All About Loyalty - Brand Loyalty Podcast

Published: Dec. 2, 2011, 8:28 a.m.
Duration: 27 minutes 30 seconds

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Podcast 182: Motivation Speaking Trends and IAB Ireland H1 2011 Report

Published: Nov. 27, 2011, 7:28 p.m.
Duration: 27 minutes 2 seconds

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Podcast 181 : Marketing Institute of Ireland 2011 Conference Report

Published: Nov. 22, 2011, 10:53 p.m.
Duration: 28 minutes 40 seconds

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Podcast 180: Christmas Marketing, Brand Building and Local Heroes

Published: Nov. 5, 2011, 8:28 a.m.
Duration: 27 minutes 25 seconds

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Podcast 179 - Advertising to Children - Ireland's BAI Code Consultation

Published: Oct. 18, 2011, 10:05 p.m.
Duration: 27 minutes 4 seconds

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Podcast 178 (a) Inishturkbeg: An Irish Branding Story (b) Mediaventura - UK Digital Marketing opportunity

Published: Oct. 11, 2011, 10:10 p.m.
Duration: 27 minutes 35 seconds

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Podcast 177 : Irish Direct Marketing Association feature special

Published: Oct. 2, 2011, 1:12 p.m.
Duration: 25 minutes 4 seconds

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Podcast 176 Online Travel Trends

Published: Sept. 27, 2011, 9:25 a.m.
Duration: 26 minutes 7 seconds

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Podcast 175 : IAB Ireland and feature interview Paul Farrell Initiative Ireland

Published: Sept. 27, 2011, 8:44 a.m.
Duration: 26 minutes 31 seconds

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Podcast 174: Guinness Arthur's Day Marketing Case-Study

Published: Sept. 14, 2011, 9:15 p.m.
Duration: 26 minutes 27 seconds

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Podcast 173: Online Couponing Social Media Deals: Irish Case-Study

Published: Sept. 14, 2011, 8:51 p.m.
Duration: 27 minutes 24 seconds

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Podcast 172 : IAPI Post Grad Diploma and BAI Code of Advertising to Children

Published: Sept. 10, 2011, 1:05 p.m.
Duration: 26 minutes 5 seconds

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Podcast 171: (a) Freddy Fyffes sponsorship (b) Ahain Group - social business

Published: Sept. 10, 2011, 12:48 p.m.
Duration: 27 minutes 51 seconds

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Podcast 171: Social Media and Hotel Marketing

Published: Aug. 29, 2011, 8:38 p.m.
Duration: 28 minutes 55 seconds

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Marketing Podcast 170: Photography and Marketing

Published: Aug. 16, 2011, 4:07 p.m.
Duration: 28 minutes 43 seconds

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Podcast 169: E.mail marketing strategy and professional services marketing for dentists

Published: Aug. 7, 2011, 2:14 p.m.
Duration: 23 minutes 43 seconds

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Marketing Podcast 168: New Media versus Old School interview with Susan Daly, thejournal.ie

Published: Aug. 7, 2011, 1:36 p.m.
Duration: 26 minutes 22 seconds

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Marketing Podcast 167: Interview with Richard Power, MD Image Publications

Published: Aug. 7, 2011, 1:28 p.m.
Duration: 27 minutes 53 seconds

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Podcast 166: Media and Communities

Published: June 28, 2011, 3:30 a.m.
Duration: 28 minutes 29 seconds

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Podcast 165: Irish Direct Marketing and Marketing Curragh Racecourse

Published: June 14, 2011, 8:17 p.m.
Duration: 27 minutes 24 seconds

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Podcast 164 Advertising Psychology and DocMorris Case Study

Published: June 9, 2011, 8:54 p.m.
Duration: 27 minutes 16 seconds

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Podcast 163 Building Brand Value

Published: June 2, 2011, 6:31 p.m.
Duration: 27 minutes 35 seconds

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Podcast 162: Customer Retention and Loyalty and CrowdFunding

Published: May 24, 2011, 9:25 p.m.
Duration: 27 minutes 4 seconds

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Podcast 161: Jameson Branding Strategy and Irish Cinema Advertising

Published: May 22, 2011, 11:14 a.m.
Duration: 26 minutes 2 seconds

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Podcast 160: Event Marketing

Published: May 18, 2011, 6:07 a.m.
Duration: 27 minutes 2 seconds

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Podcast 159: Association of Advertisers in Irish boss interviewed

Published: May 18, 2011, 5:55 a.m.
Duration: 28 minutes 36 seconds

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Podcast 158:IDMA Loyalty and Retention Conference Report

Published: April 28, 2011, 4:18 p.m.
Duration: 26 minutes 40 seconds

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Podcast 157: An Post Marketing Awards and Marketing Book Review

Published: April 23, 2011, 10:29 p.m.
Duration: 25 minutes 44 seconds

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Persuaders Marketing Podcast 156: The Irish Food Marketing Show featuring HolyMackerel.ie and The Tannery, Dungarvan

Published: April 16, 2011, 8:24 a.m.
Duration: 29 minutes 49 seconds

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Podcast 155: Sponsorship Measurement and Strategy

Published: April 8, 2011, 7:30 p.m.
Duration: 28 minutes 12 seconds

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Podcast 154: Marketing to Men plus Facebook Marketing Tips

Published: March 25, 2011, 6:22 a.m.
Duration: 28 minutes

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Podcast 153: Social Media Marketing in Ireland plus Book Review of Guy Kawasaki's Enchanted

Published: March 25, 2011, 5:29 a.m.
Duration: 26 minutes 32 seconds

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Podcast 152 - Gallo Wine Marketing Strategy

Published: March 23, 2011, 6:06 p.m.
Duration: 30 minutes 4 seconds

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Podcast 151 - Colin Lewis talks marketing and interview with Michael Warran, Hotel du Vin and Malmaison

Published: March 15, 2011, 10:54 p.m.
Duration: N/A

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Podcast 150 : Consumer Behaviour Trends

Published: March 11, 2011, 5:15 p.m.
Duration: 28 minutes 36 seconds

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Podcast 149: DIT Winners of Newstalk Student Enterprise Competition

Published: March 7, 2011, 10:59 p.m.
Duration: 28 minutes 42 seconds

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Persuaders Marketing Podcast 148: IAB Ireland feature interview and DoneDeal.ie case-study

Published: March 5, 2011, 2:23 p.m.
Duration: 27 minutes 8 seconds

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Podcast 147: Net Promoter Score as means of Customer Service Assessment

Published: Jan. 30, 2011, 10:15 p.m.
Duration: 29 minutes 1 second

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Podcast 146: Populis ( Content on Demand) and launch of MediaStreet.ie

Published: Jan. 22, 2011, 7:09 a.m.
Duration: 26 minutes 53 seconds

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Podcast 145 : 3D Video Marketing : Visit Jamaica case study

Published: Nov. 26, 2010, 8:25 p.m.
Duration: 27 minutes 18 seconds

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Persuaders Marketing Podcast 144 - Design and Marketing

Published: Nov. 22, 2010, 9:41 p.m.
Duration: 28 minutes 1 second

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Persuaders Marketing Podcast 143: Mobile Marketing Podcast special, QR Codes for Marketing

Published: Nov. 6, 2010, 2:37 p.m.
Duration: 28 minutes 2 seconds

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Podcast 142: Event and exhibition marketing

Published: Oct. 31, 2010, 10:25 p.m.
Duration: 26 minutes 41 seconds

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Podcast 141: Balanced Scorecard for Marketers....plus Skytop Lodge, Historic Hotel

Published: Oct. 28, 2010, 6:57 p.m.
Duration: 27 minutes 2 seconds

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Persuaders Marketing Podcast 140

Published: Sept. 30, 2010, 5:08 a.m.
Duration: 26 minutes 16 seconds

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Marketing Podcast 139: Veronica Canning and Ivan Misner

Published: Sept. 25, 2010, 7:25 p.m.
Duration: 30 minutes 41 seconds

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Podcast 138: Facebook Marketing Tips and Advice

Published: Sept. 18, 2010, 1:13 p.m.
Duration: 16 minutes 13 seconds

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Podcast 137: 3D Video Marketing

Published: Sept. 14, 2010, 6:40 p.m.
Duration: 27 minutes 46 seconds

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Podcast 136: Tommy Hilfiger marketing; photography and publicity

Published: Sept. 3, 2010, 3:23 p.m.
Duration: 27 minutes 31 seconds

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Podcast 135: Pharma Marketing

Published: Sept. 2, 2010, 10:35 p.m.
Duration: 28 minutes 45 seconds

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Podcast 134: Destination Branding - Locum Consulting

Published: Sept. 2, 2010, 9:55 p.m.
Duration: 28 minutes 30 seconds

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Podcast 133: Hotel and Pub Marketing

Published: Sept. 2, 2010, 9:24 p.m.
Duration: 28 minutes 55 seconds

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Podcast 132: Pigsback Irish Enterprise Awards; Design and marketing, AAI

Published: Aug. 20, 2010, 7:07 a.m.
Duration: 28 minutes 24 seconds

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Podcast 131: Gohop.ie case-study; plus Sen. Fergal Quinn on marketing

Published: Aug. 8, 2010, 7:40 p.m.
Duration: 25 minutes 25 seconds

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Podcast 130: John West marketing case study

Published: June 9, 2010, 6:31 p.m.
Duration: 28 minutes 21 seconds

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Podcast 129: Customer Retention Customer Service Strategy Podcast

Published: June 5, 2010, 7:48 a.m.
Duration: 25 minutes 2 seconds

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Podcast 128: AIM Awards Winners Case Studies: Marketing Institute of Ireland

Published: May 27, 2010, 9:28 p.m.
Duration: 28 minutes 50 seconds

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Podcast 127: Portfolio Night 2010 Dublin Ogilvy

Published: May 26, 2010, 9:28 a.m.
Duration: 22 minutes 17 seconds

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Podcast 126: Professional Marketing Forum Ireland

Published: May 17, 2010, 4:57 p.m.
Duration: 24 minutes

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Podcast No.125. : App Marketing Podcast

Published: May 15, 2010, 7:12 p.m.
Duration: 25 minutes 13 seconds

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Podcast No 124: Exhibition Marketing

Published: May 11, 2010, 8:48 p.m.
Duration: 28 minutes 13 seconds

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Podcast 123: Audience Measurement in Digital Age: Prime Time to My Time

Published: May 8, 2010, 7:08 a.m.
Duration: 28 minutes 11 seconds

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Podcast 122: Blogging for business, marketing using blogs

Published: May 1, 2010, 8:39 a.m.
Duration: 23 minutes 19 seconds

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Podcast No.121. : Financial services marketing Rabodirect.ie

Published: April 18, 2010, 8:46 p.m.
Duration: 29 minutes 57 seconds

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No 120: Professional Services Marketing

Published: April 10, 2010, 4:47 p.m.
Duration: 29 minutes 30 seconds

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Persuaders Marketing Podcast 119 : National Digital Media and Marketing Conference

Published: April 6, 2010, 11:43 a.m.
Duration: 23 minutes 2 seconds

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This special podcast reports from the inaugural National Digital Media and Marketing Summit held in Dublin\\u2019s RDS on Wednesday March 31st, 2010. In the podcast there are a series of interviews with exhibitors and speakers including:.

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Ken Stanley, The Creative District

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Donald Douglas, Return2Sender

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Martin Murray, Agency Channel Manager, Google Ireland and UK

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Philip Mc Cartney, 80:20 Interactive

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Anthony Quigley, Digital Marketing Institute

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Edel Horgan, Pigsback.com

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Jonathan Forrest, Cybercom

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Doug Baxter, io Interactive Advertising

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\\xa0

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And don\\u2019t forget that The Persuaders will be supporting and attending the forthcoming Digital Caf\\xe9 taking place on April 15th, in St Stephens Green Centre Dublin. Hope to see you there.

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Persuaders Marketing Podcast 118 - Digital Marketing Media in Ireland

Published: April 1, 2010, 6:52 p.m.
Duration: 29 minutes 39 seconds

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Persuaders Marketing Podcast 117 - Marketing Preview

Published: March 27, 2010, 8:03 p.m.
Duration: 28 minutes 37 seconds

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Persuaders Marketing Podcast 116 - (a) Direct Marketing (b) Ambient Media

Published: March 13, 2010, 8:34 a.m.
Duration: 27 minutes 10 seconds

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Persuaders Marketing Podcast 115 - (a) News4Media (b) Press Ombudsman

Published: Feb. 28, 2010, 7:28 p.m.
Duration: 26 minutes 9 seconds

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Podcast 114 - Qualitative Marketing Research

Published: Jan. 18, 2010, 7:46 p.m.
Duration: 25 minutes 7 seconds

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Podcast 113 - 2009 Irish Marketing Review

Published: Dec. 21, 2009, 8:37 p.m.
Duration: 40 minutes 55 seconds

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Podcast 112: (a) ICAD Creative Advertising (b) e.mail marketing tips podcast

Published: Dec. 15, 2009, 8:06 p.m.
Duration: 36 minutes 17 seconds

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Podcast 111: Kinsale Shark Ad Gold Winner - AIB Surfer Ad discussion

Published: Nov. 21, 2009, 6:03 p.m.
Duration: 24 minutes 32 seconds

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Podcast 110: Social Media and Marketing and Fashion Marketing podcast

Published: Nov. 3, 2009, 12:22 p.m.
Duration: 22 minutes 55 seconds

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Podcast 109:(a) Irish Advertising Market (b) Marketing for Change

Published: Oct. 11, 2009, 7:38 p.m.
Duration: 23 minutes 35 seconds

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Podcast 108: Tipperary Crystal Branding Case study

Published: Sept. 9, 2009, 7:11 p.m.
Duration: 33 minutes 28 seconds

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Podcast 107: Branding in a Recession

Published: Sept. 5, 2009, 12:39 p.m.
Duration: 24 minutes 17 seconds

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Podcast 106 - Destination marketing - Temple Bar district Dublin

Published: Aug. 19, 2009, 8:50 a.m.
Duration: 18 minutes 21 seconds

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Podcast 105 - Bookbuzz discussion - Branding Only Works On Cattle

Published: Aug. 12, 2009, 12:51 p.m.
Duration: 27 minutes 57 seconds

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Podcast 104 - Twitter Marketing Tips Podcast

Published: Aug. 11, 2009, 9:04 p.m.
Duration: 51 minutes 12 seconds

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Podcast 103 - Social Media Marketing - case studies

Published: Aug. 1, 2009, 1:50 p.m.
Duration: 1 hour 3 minutes 2 seconds

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Podcast 102 - The Creative Process and Marketing

Published: July 4, 2009, 6:09 a.m.
Duration: 23 minutes 25 seconds

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Podcast 101 - Ethnic Media Marketing

Published: July 1, 2009, 10:56 a.m.
Duration: 43 minutes 26 seconds

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Podcast 100 - Digital Marketing Dialogue

Published: June 26, 2009, 8:30 p.m.
Duration: 33 minutes 28 seconds

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Podcast 99: Guinness Signature and The Big Switch campaigns analysed

Published: June 17, 2009, 12:11 p.m.
Duration: 44 minutes 22 seconds

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Podcast 98: Volvo Ocean Race Global Showcase Marketing

Published: June 11, 2009, 7:06 p.m.
Duration: 33 minutes 38 seconds

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Podcast 97: An Post Direct Marketing Awards Podcast

Published: May 25, 2009, 11:05 p.m.
Duration: 12 minutes 31 seconds

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Podcast 96: Gaming Advertising, Digital Media

Published: April 5, 2009, 5:35 p.m.
Duration: 29 minutes 58 seconds

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Podcast 95: Facebook marketing podcast

Published: March 30, 2009, 10:42 p.m.
Duration: 44 minutes 57 seconds

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Podcast 94: Digital Media Awards: digital marketing

Published: March 26, 2009, 5:17 a.m.
Duration: 39 minutes 18 seconds

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Podcast 93: Retail Market Research special

Published: March 16, 2009, 10:51 a.m.
Duration: 24 minutes 52 seconds

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Podcast 92: Marketer of the Year interview

Published: March 1, 2009, 3:52 p.m.
Duration: 43 minutes 28 seconds

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Podcast 91: Blogging as Marketing Tool

Published: Feb. 24, 2009, 12:40 a.m.
Duration: 43 minutes 38 seconds

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Podcast 90: Joblessandproud

Published: Feb. 17, 2009, 8:57 p.m.
Duration: 21 minutes 18 seconds

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Podcast 89: Customerminds.com interview

Published: Feb. 11, 2009, 7:32 p.m.
Duration: 21 minutes 59 seconds

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Podcast 88: email marketing tips podcast

Published: Jan. 18, 2009, 3:59 p.m.
Duration: 18 minutes 45 seconds

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Persuaders Marketing Podcast 87: Improving Marketing Presentations

Published: Jan. 11, 2009, 10:18 p.m.
Duration: 29 minutes 54 seconds

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Persuaders Marketing Podcast No. 86

Published: Dec. 24, 2008, 7:07 a.m.
Duration: 44 minutes 17 seconds

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Podcast 85: Customer Loyalty

Published: Dec. 9, 2008, 6:51 p.m.
Duration: 27 minutes 11 seconds

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Podcast 84: Javarepublic Brand Case-study

Published: Dec. 6, 2008, 11:31 a.m.
Duration: 21 minutes 25 seconds

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Podcast 83: Crisis Communication Podcast

Published: Nov. 30, 2008, 7:33 a.m.
Duration: 28 minutes 38 seconds

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Podcast 82: Ireland's Blue Book 2009 Marketing Special

Published: Nov. 13, 2008, 10:32 a.m.
Duration: 26 minutes 18 seconds

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Podcast 81: MII Marketing Conference report

Published: Nov. 9, 2008, 7:25 p.m.
Duration: 27 minutes 43 seconds

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Podcast 80: MII Marketing Conference Preview, Bookbuzz discussion, IGO People

Published: Nov. 2, 2008, 1:28 p.m.
Duration: 29 minutes 18 seconds

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Podcast 79: Marketing Communications Planning

Published: Oct. 5, 2008, 2:16 p.m.
Duration: 32 minutes 46 seconds

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Podcast 78 (a) Media Review (b) Volvo sponsorship (c) Andy Owen Direct marketing

Published: Sept. 6, 2008, 11:54 a.m.
Duration: 29 minutes 37 seconds

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Podcast 77: Brand America: Podcast on Nation Branding

Published: Aug. 16, 2008, 7:06 a.m.
Duration: N/A

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Podcast 76: (a) Loadzajobs.ie case-study (b) Creative strategy in advertising

Published: Aug. 12, 2008, 5:09 p.m.
Duration: N/A

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Podcast 75: Qualitative Research podcast

Published: Aug. 2, 2008, 11:08 a.m.
Duration: 35 minutes 16 seconds

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Podcast 74: Verge: Ogilvy Digital Summit, Dublin June 13, 2008.

Published: June 28, 2008, 7:06 a.m.
Duration: 20 minutes 28 seconds

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Podcast 73: Internet Advertising Bureau podcast

Published: June 22, 2008, 8:23 p.m.
Duration: 29 minutes 4 seconds

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Podcast 72: 50 plus marketing; Dick Stroud podcast

Published: June 14, 2008, 10:30 a.m.
Duration: 16 minutes

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Podcast 71: IDMA An Post Direct Marketing Awards

Published: May 19, 2008, 8:21 p.m.
Duration: 4 minutes 36 seconds

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Podcast 70: Discover Ireland's Wonderful West marketing campaign in US

Published: May 7, 2008, 9:49 p.m.
Duration: 52 minutes 38 seconds

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Podcast 69: Out of Home Advertising MediaDialogues

Published: April 27, 2008, 8:20 p.m.
Duration: 15 minutes 17 seconds

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No 68 (a) City branding (b) Local Search Engines (c) Luxury Marketing

Published: April 23, 2008, 3:59 p.m.
Duration: 35 minutes 40 seconds

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Podcast 67: Prangle.ie : online news wire for journalists

Published: April 6, 2008, 9:25 p.m.
Duration: 24 minutes 9 seconds

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Podcast 66: Branding Case Study : Recruitment Agency Prosperity

Published: March 30, 2008, 8:44 p.m.
Duration: 26 minutes 14 seconds

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Podcast 65: Interview with Albert Maruggi

Published: March 26, 2008, 11:09 p.m.
Duration: 31 minutes 46 seconds

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Podcast 64: Marketing from the Middle of Nowhere (2)

Published: March 2, 2008, 1:52 p.m.
Duration: 32 minutes 19 seconds

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Podcast 63: Digital marketing and Viral marketing podcast

Published: Feb. 27, 2008, 8:58 p.m.
Duration: 36 minutes

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Podcast 62: Marketing from the Middle of Nowhere No. 1.

Published: Feb. 12, 2008, 10:58 p.m.
Duration: 30 minutes 5 seconds

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Podcast 61: Flytoget Case Study plus Small Business Branding

Published: Feb. 6, 2008, 4:50 p.m.
Duration: 34 minutes 34 seconds

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Podcast 60: Marketing : a Bird's Eye view

Published: Jan. 30, 2008, 11:32 p.m.
Duration: N/A

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Podcast 59: Mobile Marketing Podcast - Tomi Ahonen

Published: Jan. 20, 2008, 7 p.m.
Duration: N/A

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Podcast 58: Sales Lead podcast; Paddy Power marketing

Published: Jan. 13, 2008, 11:27 a.m.
Duration: N/A

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Podcast 57: Viral Marketing Podcast, Marketing Review 2007, Branding

Published: Jan. 1, 2008, 12:49 p.m.
Duration: 39 minutes 22 seconds

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No 56: (a) Marketer of the Year (b) Guinness 'Tipping Point'

Published: Dec. 2, 2007, 10:02 p.m.
Duration: 21 minutes 12 seconds

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No 55: The Empathy Marketing Great Internet Marketing Debate

Published: Nov. 25, 2007, 3:19 p.m.
Duration: 1 hour 12 minutes 29 seconds

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No 54: Small Business Branding

Published: Nov. 7, 2007, 8:34 p.m.
Duration: 29 minutes 39 seconds

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No 53: Corporate Social Responsibility

Published: Nov. 5, 2007, 10:43 p.m.
Duration: 34 minutes 32 seconds

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No 52: (a) Small Business Branding (b) Lucozade Brand Story

Published: Oct. 22, 2007, 9:32 p.m.
Duration: 30 minutes 35 seconds

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No 51: Corporate Reputation Management

Published: Oct. 14, 2007, 2:40 p.m.
Duration: 28 minutes 47 seconds

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No 50: Sharks Advertising Festival, Kinsale, September 2007

Published: Oct. 7, 2007, 5:26 p.m.
Duration: 33 minutes 32 seconds

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No 49: From Boxy to Family; marketing Volvo cars

Published: Sept. 2, 2007, 6:38 p.m.
Duration: 34 minutes 24 seconds

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No 48 a) Marketing of Services b) Marketing through Irish langauge

Published: Aug. 18, 2007, 4:08 p.m.
Duration: 1 hour 3 minutes 52 seconds

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No 47: Irish Magazines : something old, something new

Published: Aug. 3, 2007, 9:56 a.m.
Duration: 29 minutes 8 seconds

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No 46: Marketing in the Digital Era

Published: June 26, 2007, 7:58 p.m.
Duration: 32 minutes 11 seconds

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No 45: ESOMAR Worldwide Multi-Media Measurement second special podcast

Published: June 16, 2007, 12:24 a.m.
Duration: 39 minutes 35 seconds

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No 44: ESOMAR Worldwide Multi-Media Measurement special podcast

Published: June 4, 2007, 8:49 p.m.
Duration: 26 minutes 40 seconds

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No 43: (a) Intellectual Property and Branding (b) Blogging as Marketing Tool

Published: June 2, 2007, 6:36 p.m.
Duration: 47 minutes 19 seconds

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No 42: (a) Online payments,(b) writing a thank you letter and (c) political advertising

Published: May 22, 2007, 8:54 p.m.
Duration: 32 minutes 24 seconds

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No 41:(a) ESOMAR Multi Media Measurement Conference (b) Knorr Vie campaign

Published: May 7, 2007, 4:57 p.m.
Duration: 35 minutes 14 seconds

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No 40: Gaming and Advertising

Published: April 29, 2007, 10:07 p.m.
Duration: 38 minutes 14 seconds

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No. 39: (a) Search Marketing Behaviour (b) Referral Marketing

Published: April 6, 2007, 10:18 a.m.
Duration: 31 minutes 52 seconds

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No. 38: (a) MII conference report (b) Podcast Advertising

Published: March 19, 2007, 7:12 p.m.
Duration: 46 minutes 23 seconds

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No. 37: Ebookers UK and Ireland boss talks travel internet marketing

Published: March 3, 2007, 7:57 p.m.
Duration: 31 minutes 26 seconds

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No. 36: Sponsorship, Media Planning and Radio Awards

Published: Feb. 21, 2007, 10:02 p.m.
Duration: 47 minutes 5 seconds

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No. 35: Joseph Jaffe New Marketing Interview

Published: Feb. 13, 2007, 9:29 p.m.
Duration: 32 minutes 8 seconds

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No. 34:(a) Blog Monitoring and (b) Edelman Global Trust Barometer

Published: Feb. 4, 2007, 9:26 p.m.
Duration: 37 minutes 11 seconds

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No. 33: Trust in marketing

Published: Jan. 28, 2007, 9:05 p.m.
Duration: 31 minutes 40 seconds

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No. 32: New Media Dialogues Special

Published: Jan. 21, 2007, 7:42 p.m.
Duration: 23 minutes 21 seconds

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No. 31: Viral Marketing : plus Marketing to seniors

Published: Jan. 14, 2007, 9:40 p.m.
Duration: 35 minutes 48 seconds

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No. 30: Web Publishing - the RTE Story

Published: Jan. 10, 2007, 11:52 p.m.
Duration: 32 minutes 31 seconds

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No. 29: Innovative Online Marketing Case Study

Published: Dec. 30, 2006, 4:14 p.m.
Duration: 31 minutes 5 seconds

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No. 28: Marketing Review of 2006

Published: Dec. 23, 2006, 11:27 a.m.
Duration: 42 minutes 34 seconds

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No.27: Branding the humble sandwich- the O'Briens Story plus Social Media and the big brands

Published: Dec. 9, 2006, 12:54 p.m.
Duration: 41 minutes 27 seconds

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No.26: Event Marketing and Management

Published: Dec. 3, 2006, 6:54 p.m.
Duration: 28 minutes 27 seconds

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No.25: Writing Great Copy for Web and Direct Mail

Published: Nov. 19, 2006, 7:25 p.m.
Duration: 29 minutes 36 seconds

DOWNLOAD THIS EPISODE VIA LINK BELOW'

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No.24: Ad Fx Advertising Effectiveness Awards: Mc Donalds and Deep River Rock Case Studies

Published: Nov. 11, 2006, 1 p.m.
Duration: 27 minutes 28 seconds

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No.23: Trademarks and Patents - the marketing angle

Published: Nov. 2, 2006, 8:40 p.m.
Duration: 27 minutes 24 seconds

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No.22: Tripadvisor interview plus the Great Empathy Marketing Debate

Published: Oct. 21, 2006, 2:20 p.m.
Duration: 28 minutes 28 seconds

DOWNLOAD THIS EPISODE VIA LINK BELOW'

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No.21: Mobile Wireless Technology and Marketing

Published: Oct. 7, 2006, 3:25 p.m.
Duration: 29 minutes 18 seconds

DOWNLOAD THIS EPISODE VIA LINK BELOW'

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No.20: Sharks Advertising Festival Special

Published: Sept. 22, 2006, 6:22 a.m.
Duration: 26 minutes 15 seconds

DOWNLOAD THIS EPISODE VIA LINK BELOW'

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No.19: Experiential Marketing

Published: Sept. 14, 2006, 8:54 p.m.
Duration: 16 minutes 37 seconds

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No.18: Internet Marketing - SEM and Web Usability

Published: Aug. 31, 2006, 8:26 p.m.
Duration: 34 minutes 13 seconds \\n\\n\\n

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No.17: Podcasting via phone, Outdoor Advertising

Published: Aug. 19, 2006, 11:54 a.m.
Duration: 29 minutes 51 seconds \\n\\n\\n

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