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In this podcast we have an extended interview with Veronica Canning who has just published Your Brand: Advance Your Career by Building a Personal Brand.\\xa0We discuss the process of managing one\'s personal brand and the pitfalls involved.

Also there is a phone interview with Eoin Wrixton from Wide Eye Media ( formerly Carlton Screen Advertising); we discuss the cinema advertising market in Ireland and also the impact that digital technology is having on the sector.

Finally we get a chance to hear what must be Ireland\'s youngest marketing professionals Adam Barry who is responsible for promotion of an innovative app\\xa0ChoreMonster.com/adam

Pictured are Adam Barry with Veronica Canning