Direct Marketing in Ireland
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In this podcast I am joined by Lorcan Lynch from DataXcel , Ann Marie Dunny from Microsoft, and Dave O\'Sullivan from Ignition. We talk about about the resurgence/renaissance of DM, what\\u2019s changed, the central importance of data to off-line and on-line marketing, lower postal volumes but increased frequency due to better targeting and segmentation of data etc. Also how DM and Digital are ideal partners. We also preview the forthcoming IDMA Conference Loyalty: Show me the Love\\xa0 which takes place on October 1, 2015.
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