Retail Media Trends
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A fantastic discussion on\\xa0#retailmedia\\xa0on last week\'s show with\\xa0Colin Lewis\\xa0who is the leading writer on this topic, and has recently penned the\\xa0WARC Retail Media Platform Primer Series -- a great range of topics covered ...What exactly do we mean by Retail Media? What is the catalyst for the explosion in Retail Media? How important is it actually in overall retail revenues? What are the brands that are taking advantage of this? Leveraging Retailer\'s first party data.\\xa0#AmazonMarketingCloud\\xa0#AmazonFlywheel\\xa0#WalmartConnect #retailmedia\\xa0
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