Podcast 164 Advertising Psychology and DocMorris Case Study

Published: June 9, 2011, 8:54 p.m.

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I\'m joined in studio by\\xa0Martina Doyle\\xa0from\\xa0Unicare Pharmacy\\xa0who are involved in a major rebrand which will see some 70 outlets renamed\\xa0Doc Morris....plus\\xa0Ken Mc Kenzie\\xa0from new insight company\\xa0Motiveworks\\xa0gives a fascinating interview into how advertisers and their agencies can develop campaigns based on deep consumer insight.

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And by telephone Tom Trainor from the Marketing Institute will discuss the newly launched\\xa0Digital Marketing Executive Programme\\xa0

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