Meteor Christmas Unlimited - Case Study in mobile marketing
b'
In this podcast there are two interviews:
\\nFenella Fay, Head of Marketing Communications Meteor discusses the \\xa0Meteor \\u2018Christmas Unlimited\' campaign featuring Nicholas St Wenceslas: misanthropist, Christmas magnate and \\u2028CEO of Christmas LTD \\u2013 a \\u201cGordon Gekko\\u201d \\u2013 and the star of the \\u2028new campaign Extensive digital aspect of the campaign\\xa0
\\nRebecca Markey, CEO of IFP media and Deputy Chairman of Magazines Ireland discusses the issues they deal with; objectives of \\u2028the association, The Irish Magazine Awards, and challenges to the industry \\u2013 moving from print into digital; retail; postal costs; VAT rates etc.
'