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In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors.

Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublin\\u2019s team who have just been\\xa0announced as Ireland's representatives in the film category of the Cannes Young Lions competition, as part of the Cannes Lions International Festival of Creativity 2016.

Finally there is an interview with Oisin Brown, who is a former binman and who is celebrating the launch of his second book \\u2018The Binman\\u2019s Guide to Marketing\\u2019 this week. After the success of Oisin\\u2019s first book \\u2018The Binman\\u2019s Guide to Selling\\u2019 which climbed to No. 3 in the Amazon Bestseller list in 2013, Oisin has launched a collection of Top marketing inspirations & ideas from branding, social media, PR and digital marketing to traditional media that will help business owners and marketers increase sales.

https://soundcloud.com/dcfm-1032/the-persuaders-1st-april-2016?in=dcfm-1032/sets/the-persuaders-1