Virtual Wardrobe Augmented Reality - Von Bismark
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An extented interview with founder of Von Bismark, Eoghan O\'Sullivan. Founded in late 2011 Von Bismark released their first commercial product \\u2013 the \\u201cVB Wardrobe\\u201d in 2013. The Wardrobe uses live motion capture and allows consumers to control the interface from a number of metres away using only their hands. Utilising augmented reality users can then try on virtual outfits, take pictures and share content within seconds. To date the Wardrobe has been used as a marketing and sales tool for retailers and advertisers with some of the world\\u2019s largest brands taking advantage of the Wardrobe since launch. They recently exhibited the hardware at the inaugural European Augmented Reality Marketing Conference.
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