Guinness Christmas Advert : the story
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In this podcast I interview Mal Stevenson who was Creative Director at Irish International when the Guinness Christmas advert was first aired in 2003. In a wide-ranging interview we discuss the creative brief behind the advert, the creative idea and execution elements of what has become one of Ireland\'s most-loved adverts. Thanks also to Dave O\'Sullivan from Ignition for helping to set up the interview. #advertising #Christmasads #Guinnessadvertising
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