OOH Digital Trends
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In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group.
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\\nAmong the topics we cover are:
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\\nHarp alcohol OOH campaign in Belfast - weather context based - how does it work?
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\\nEarlier research that PML have conducted into OOH trends\\xa0\\xa0http://pmlgroup.ie/the-digital-effect/
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\\nCreative opportunities\\xa0that digital OOK offers
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\\nSmartphones and NFC and their impact on OOH
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\\nPremium content - \\xa0we discuss what is happening with\\xa0architects / city authorities to build more innovative / striking OOH.
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