No. 6: Direct Mail Copywriting
b'In this edition of The Persuaders Marketing Podcast, I interview one of the UK\'s top experts in Direct Mail, Andy Owen. Andy is a popular speaker at Direct Marketing events in Europe and the Middle East and has published a book and DVD on the topic of direct marketing. His website CopywritingThatSells is a treasure trove of information for those looking for a winning edge in their DM communications.'