Podcast 162: Customer Retention and Loyalty and CrowdFunding
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In this podcast Stuart Mc Louglin from Business2Arts is in studio to discuss the Fundit.ie programme which is an innovative means of using the principles of crowd-sourcing plus..... an interview with Leanne Papaioannou Managing Director of Chilli Pepper Marketing who will discuss with me the challenges of customer retention in a recession as well as the distinction between retention and loyalty.
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