Podcast 80: MII Marketing Conference Preview, Bookbuzz discussion, IGO People
b'On this show, and interview with Marc Coleman, Newstalk\'s chief economist about his keynote presentation at the 29th Marketing Institute of Ireland National Marketing Conference.\\n\\n\\nRon Immink, Chief Executive of Bookbuzz,biz tells me about the concept that seeks to get executives thinking strategically through facilitated learning. The books mentioned by Ron on the show are \\u201cBreak from the pack\\u201d, by Harari and \\u201c44 strategies of war\\u201d by Robert Green, and the "Wisdom of Crowds" is by James Surowiecki and \'The Herd\' is by Mark Evans.\\n\\nCampbell Scott, CEO of IGO People discusses the new beta version of a social networking site with a difference.'