OOH Media Trends; Property Marketing using Augmented Reality

Published: Aug. 24, 2014, 8:20 a.m.

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In this podcast I interview:

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Conrad Jones - Conrad Jones Design\\xa0and Virtual View App.

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Pat Cassidy - Ambient Manager at Outdoor specialists\\xa0PML Group Ireland.\\xa0

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With Conrad Jones, I discuss the growth in interest in augmented reality as a means of marketing. We focus on a new offering that Conrad is bringing to the Irish property market - Virtual View app. This app allows property owners, and their agents, a simple, cost-effective way to bring the print marketing material to life in a variety of formats including 3D model displays of properties for sale.

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My interview with Pat Cassidy centres on how digital out-of-home technologies are evolving with lots of practical examples to share.

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