Irish Digital Marketing Case Studies : Colin Hetherington from Zoodigital
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In this interview founder and MD of Zoodigital discusses some case studies in digital marketing with particular strategy angles:\\xa0
\\nEuropean Commission - raise awareness of the benefits of the EU for young people
\\n\\nEuropean Commission - raise awareness of funding for Sicence and Innovation
\\n#Tweetsinspace
\\nhttp://www.zoodigital.ie/thats-us-on-the-telly/
\\nBrand positioning / loyalty
\\ninnocent smoothies:
\\nThe goodness HQ
\\nhttp://www.zoodigital.ie/innocent-goodness-hq/
\\nInnocent goodness juicer:
\\nhttp://www.zoodigital.ie/the-innocent-goodness-juicer/
\\n\\nWe also take a look at how Unilever Ireland used Augmented Reality as a means of showcasing a deoderant product in a retail context.
\\nAt the start of the podcast there is an interview with Lydia Rogers from Connaught Gold who discusses the recently launched integrated campaign for that brand.
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