Podcast 134: Destination Branding - Locum Consulting

Published: Sept. 2, 2010, 9:55 p.m.

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In the second of the programmes with guest presenter Roisin Ni Mhordha the interviewees are:

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Roger Hopkinson - Head of Locum Consulting, Ireland\\xa0(by phone from London)

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Discussed are
\\xb7 \\xa0\\xa0\\xa0\\xa0\\xa0Who is Locum? \\xa0
\\xb7 \\xa0\\xa0\\xa0\\xa0\\xa0What does Locum do? \\xa0What is Destination Branding?
\\xb7 \\xa0\\xa0\\xa0\\xa0\\xa0How does it work? \\xa0What does it entail? \\xa0
\\xb7 \\xa0\\xa0\\xa0\\xa0\\xa0Case studies
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Rachelle O\\u2019Brien -\\xa0Sales and Marketing Manager at Burlington Hotel, Upper Leeson Street, Dublin 4
Discussed is;
\\xb7 \\xa0\\xa0\\xa0\\xa0\\xa0Rebranding of The Burlington Hotel
\\xb7 \\xa0\\xa0\\xa0\\xa0\\xa0Celtic Rising
\\xb7 \\xa0\\xa0\\xa0\\xa0\\xa0Rejuvenation of Hospitality Industry
\\xb7 \\xa0\\xa0\\xa0\\xa0\\xa0The future

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