We Earn Media

We Earn Media

32 episodes

How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!

Podcasts

67: Make Peoples Lives Better with Diana Kelly Levey

Published: Aug. 21, 2023, 4 p.m.
Duration: 32 minutes 22 seconds

Listed in: Business

66: Answer a #Journorequest with Taneia Surles, MPH (Freelance Health Reporter)

Published: Aug. 7, 2023, 9 a.m.
Duration: 35 minutes 53 seconds

Listed in: Business

65: Land a Long Feature in WSJ with Kelsey Ogletree

Published: July 24, 2023, 9 a.m.
Duration: 36 minutes 4 seconds

Listed in: Business

64: Leverage TikTok Trends with Frances Sola-Santiago (Refinery 29)

Published: July 10, 2023, 7:11 p.m.
Duration: 32 minutes 46 seconds

Listed in: Business

63: Pitch a Trade Publication with Greg Sleter (Store Brands/Ensemble IQ)

Published: June 26, 2023, 9 a.m.
Duration: 42 minutes 58 seconds

Listed in: Business

62: Master Nuance with Olivia Morley (Adweek)

Published: June 12, 2023, 9 a.m.
Duration: 28 minutes 55 seconds

Listed in: Business

61: Pitch an Education Reporter with Cole Douglas Claybourn

Published: May 15, 2023, 9 a.m.
Duration: 53 minutes 13 seconds

Listed in: Business

60: Send a Product Pitch with Joni Sweet

Published: May 2, 2023, 9 a.m.
Duration: 34 minutes 3 seconds

Listed in: Business

59: Pivot Your Story Angle with Cloey Callahan

Published: April 18, 2023, 9:30 a.m.
Duration: 35 minutes 36 seconds

Listed in: Business

58: Pitch a Travel Story with Katie Lockhart

Published: March 27, 2023, 9 a.m.
Duration: 31 minutes 45 seconds

Listed in: Business

57: Pitch Your Startup with Samantha Stokes

Published: March 8, 2023, 12:35 p.m.
Duration: 52 minutes 24 seconds

Listed in: Business

56: Pitch an Exclusive Article Series with Liz Shannon Miller

Published: Feb. 22, 2023, 6:44 p.m.
Duration: 51 minutes 50 seconds

Listed in: Business

55: Ideate Shareable Campaigns with Iona Townsley

Published: Feb. 8, 2023, 3:49 p.m.
Duration: 37 minutes 9 seconds

Listed in: Business

54: Write Better Subject Lines With Surena Chande

Published: Jan. 24, 2023, 10 a.m.
Duration: 38 minutes 17 seconds

Listed in: Business

53: Refine Your Best Practices with Elizabeth O'Brien

Published: Jan. 10, 2023, 10 a.m.
Duration: 37 minutes 2 seconds

Listed in: Business

52: Negotiate a Higher Pay Rate with Jen Berson

Published: Dec. 6, 2022, 10 a.m.
Duration: 49 minutes 29 seconds

Listed in: Business

51: Learn the Psychology of Persuasion with Domenica D'Ottavio

Published: Nov. 22, 2022, 10 a.m.
Duration: 46 minutes 1 second

Listed in: Business

50: Dial in Your Story Assets with Dr. Carolyn Fortuna

Published: Oct. 25, 2022, 9 a.m.
Duration: 39 minutes 9 seconds

Listed in: Business

49: Benchmark Campaign Performance with Hannah Smith

Published: Oct. 11, 2022, 9 a.m.
Duration: 52 minutes 52 seconds

Listed in: Business

48: Refine Your HARO Skills with Casey Bond

Published: Sept. 27, 2022, 9 a.m.
Duration: 29 minutes

Listed in: Business

47: Represent a High-Profile Expert with Nicole Morano

Published: Sept. 13, 2022, 9 a.m.
Duration: 1 hour 2 minutes 29 seconds

Listed in: Business

46: Make a Pitch Stand Out Amongst the Vast Creator Economy with Amanda Silberling

Published: March 8, 2022, 10 a.m.
Duration: 49 minutes 57 seconds

Listed in: Business

45: Craft Newsworthy Content with Amanda Milligan

Published: March 1, 2022, 10 a.m.
Duration: 39 minutes 23 seconds

Listed in: Business

44: Make a Story "Vogue-Ready" with Mekita Rivas

Published: Feb. 22, 2022, 10 a.m.
Duration: 45 minutes 55 seconds

Listed in: Business

43: Pitch a Finance Publication with Catey Hill

Published: Feb. 15, 2022, 10 a.m.
Duration: 25 minutes 38 seconds

Listed in: Business

42: Pitch a Local News Segment with Ken Molestina

Published: Feb. 8, 2022, 10 a.m.
Duration: 38 minutes 54 seconds

Listed in: Business

41: Pitch a Startup Founder with Natasha Masarenhas

Published: Feb. 1, 2022, 10 a.m.
Duration: 37 minutes 39 seconds

Listed in: Business

40: Analyze Real Pitches with Mia Taylor, Part 2

Published: Jan. 25, 2022, 10 a.m.
Duration: 28 minutes 54 seconds

Listed in: Business

39: Analyze Real Pitches with Mia Taylor, Part 1

Published: Jan. 18, 2022, 10 a.m.
Duration: 26 minutes 21 seconds

Listed in: Business

38: Pitch a Daily Newsletter with Neal Freyman

Published: Jan. 11, 2022, 10 a.m.
Duration: 43 minutes

Listed in: Business

37: Sorry to the PR's Who Haven't Heard Back from Rachel Moss

Published: April 27, 2021, 9 a.m.
Duration: 39 minutes 8 seconds

Listed in: Business

36: Pick Up The Phone With James Crummel

Published: April 20, 2021, 9 a.m.
Duration: 45 minutes 49 seconds

Listed in: Business

35: Celebrate #BlackGirlMagic with L'Oreal Thompson Payton

Published: April 13, 2021, 4:57 p.m.
Duration: 41 minutes 36 seconds

Listed in: Business

34: Send a One-Sentence Pitch with Tercius Bufete

Published: April 6, 2021, 9 a.m.
Duration: 42 minutes 36 seconds

Listed in: Business

33: Deconstruct Data-Driven Content Ideas with Mark Johnstone

Published: March 30, 2021, 9 a.m.
Duration: 45 minutes 58 seconds

Listed in: Business

32: Make Virtual Events Real Simple with Randi Packard

Published: March 23, 2021, 9 a.m.
Duration: 27 minutes 38 seconds

Listed in: Business

31: Let's Go Meta with Nicole Schuman

Published: March 16, 2021, 9 a.m.
Duration: 39 minutes 17 seconds

Listed in: Business

30: Whip Up Sweet Rapport with Ni'Kesia Pannell

Published: March 9, 2021, 10 a.m.
Duration: 40 minutes 40 seconds

Listed in: Business

29: Explore Space Technology PR with Neel V. Patel

Published: March 2, 2021, 10 a.m.
Duration: 37 minutes 41 seconds

Listed in: Business

28: Earn Your MFA in Follow-Ups at WemU with Britt and Jackie

Published: Feb. 23, 2021, 10 a.m.
Duration: 31 minutes 30 seconds

Listed in: Business

27: What Publicists Can Learn From Freelance Journalists with Hilary Weaver

Published: Feb. 16, 2021, 10 a.m.
Duration: 34 minutes 1 second

Listed in: Business

26: Learn All About Clubhouse with Stephen Karaolis

Published: Feb. 9, 2021, 10 a.m.
Duration: 31 minutes 49 seconds

Listed in: Business

25: Create Data-Driven Stories with Volodymyr Kupriyanov

Published: Dec. 1, 2020, 10 a.m.
Duration: 42 minutes 52 seconds

Listed in: Business

24: Hunt Down A Good Story (& Beauty Trends!) With Mara Schiavocampo

Published: Nov. 24, 2020, 10 a.m.
Duration: 31 minutes 25 seconds

Listed in: Business

23: Energize Your Digital Networking Skills with Taylor Kuykendall

Published: Nov. 17, 2020, 10 a.m.
Duration: 36 minutes 45 seconds

Listed in: Business

22: PR's a Drag and Story is Queen (Pt. 2) with Robbie Manulani

Published: Nov. 10, 2020, 10 a.m.
Duration: 53 minutes 19 seconds

Listed in: Business

21: PR's a Drag and Story is Queen (Pt.1) with Joey Nolfi

Published: Nov. 3, 2020, 10 a.m.
Duration: 37 minutes 24 seconds

Listed in: Business

20: Nobody is Writing About "Just You" with Lisa Rabasca Roepe

Published: Oct. 27, 2020, 9 a.m.
Duration: 35 minutes 31 seconds

Listed in: Business

19: Learn Growth Marketing with Elaine Zelby

Published: Oct. 20, 2020, 9 a.m.
Duration: 23 minutes 6 seconds

Listed in: Business

18: Intrigue, Exclusivity and Ease with Liz Stevens

Published: Oct. 13, 2020, 9 a.m.
Duration: 28 minutes 32 seconds

Listed in: Business

17: The PR FYI with Gene Balk

Published: Oct. 6, 2020, 9 a.m.
Duration: 34 minutes 27 seconds

Listed in: Business

16: 'And, But & Therefore' with Park Howell

Published: Sept. 29, 2020, 9 a.m.
Duration: 32 minutes 16 seconds

Listed in: Business

15: "Professionalism. Always." with Trae Bodge

Published: Sept. 22, 2020, 9 a.m.
Duration: 42 minutes 43 seconds

Listed in: Business

14: "Yeah, It Was About Peanut Butter" with Steve Dolinsky

Published: Sept. 15, 2020, 9 a.m.
Duration: 33 minutes 21 seconds

Listed in: Business

13: Walk Through Fear with Shonali Burke

Published: Sept. 8, 2020, 9 a.m.
Duration: 37 minutes 3 seconds

Listed in: Business

12: How to be a Helpful Human with Susan Johnston Taylor

Published: Sept. 1, 2020, 9 a.m.
Duration: 26 minutes 6 seconds

Listed in: Business

11: The "Wall Street Journal" Marketing Problem with Rand Fishkin

Published: Aug. 25, 2020, 9 a.m.
Duration: 52 minutes 28 seconds

Listed in: Business

10: Britt + Jackie's First Self-Reflection 'Sode

Published: May 26, 2020, 9 a.m.
Duration: 30 minutes 27 seconds

Listed in: Business

9: How Aira's PR Team Leans on Positivity During Covid-19

Published: May 19, 2020, 9 a.m.
Duration: 33 minutes 15 seconds

Listed in: Business

8: Michelle Rafter (Biz Reporter) On How PR's May Help With Her Covid-19 Reporting

Published: May 11, 2020, 10 a.m.
Duration: 29 minutes 27 seconds

Listed in: Business

7: Automated cars are good, but automated emails are bad!

Published: May 5, 2020, 11:55 a.m.
Duration: 49 minutes 51 seconds

Listed in: Business

6: Pitching in the Covid-19 Era, ft. Lisa Rowan (Lifehacker) & Frankie Rendon (SLH)

Published: May 4, 2020, 9 a.m.
Duration: 32 minutes 3 seconds

Listed in: Business

5: There's a good chance Miranda Marquit might trash your pitch

Published: April 28, 2020, 11 a.m.
Duration: 40 minutes 52 seconds

Listed in: Business

4: To Catch a Fake Financial Expert with Casey Bond of HuffPost

Published: April 21, 2020, 12:55 p.m.
Duration: 58 minutes 26 seconds

Listed in: Business

3: How to pitch the Smarter Living section of The New York Times

Published: April 14, 2020, 2:02 p.m.
Duration: 54 minutes 9 seconds

Listed in: Business

2: TechCrunch Editor at Large shares pitching tips for startups

Published: April 7, 2020, 1:31 p.m.
Duration: 27 minutes 50 seconds

Listed in: Business

1: An interview with Noah Manskar from NY Post

Published: March 30, 2020, 9:48 p.m.
Duration: 37 minutes 32 seconds

Listed in: Business

We Earn Media, Season 1 [Trailer]

Published: March 24, 2020, 12:18 a.m.
Duration: 1 minute 43 seconds

Listed in: Business