13: Walk Through Fear with Shonali Burke
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Stepping outside of what you know in any career can be scary. Many of us (including Britt + Jackie!), had our start in media relations through the SEO-world. But, there\\u2019s more to PR than placements and backlinks. And, where do PR\\u2019s who may have been pigeonholed into one single specialty go from here? Our guest today, Shonali Burke, is a Public Relations scholar and renowned consultant. She is here to guide us outside of what we know and into the unknown. From it, we\\u2019ll all come out with a better understanding of what Public Relations actually is, and how we can be the best practitioners we can be.
\\nIn this episode, you\\u2019ll learn...
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- How to build and measure a PR strategy beyond just, \\u201cearning a lot of placements\\u201d \\n
- How earned media is just one piece of a larger picture of the Public Relations landscape \\n
- How PR\\u2019s can expand their skill set beyond what\\u2019s comfortable to their day-to-days
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