45: Craft Newsworthy Content with Amanda Milligan
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In this episode, we chat with Amanda Milligan about creating newsworthy content. Several of our previous guests have stressed the importance of following the news. Today, we\\u2019ll discuss how we can use it to create relevant content for your audience that earns future links. Not only will you get some tips from our guest, but you\\u2019ll also hear from Britt and Jackie on resources that have given them ideas for content. You\\u2019ll walk away with solid insights on helping your brand build authority and generate press.
\\nIn this episode you\\u2019ll learn\\u2026
\\nHow to contextualize the news to fit your brand, no matter what your industry is!
\\nTools and additional resources to help you brainstorm content ideas
\\nHow you can create evergreen content out of the news
\\nOur guest is...
\\nAmanda Milligan is the Head of Marketing at Stacker Studio, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their clients. With a degree in journalism and a decade in content marketing, she\\u2019s spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she\\u2019s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon.
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