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No matter how long you\\u2019ve been pitching media, the same questions run through every earned media professional\\u2019s mind...Who should I pitch this story to? What makes a pitch compelling enough to stand out from the clutter? How do we build relationships with journalists without feeling creepy?

The answers to these questions aren\\u2019t so simple. PR is a craft, and we all have our own personal approach to it. Not to mention, each media professional you\\u2019ll encounter has their own unique preferences. This is at the heart of why we started this podcast.

We\\u2019re Britt and Jackie, two PR professionals who\\u2019ve known each other for a while. We\\u2019re each other\\u2019s sounding board for when we have these questions. At times, we also go to the journalists and reporters themselves. So, we thought it\\u2019d be fun to share these conversations with you.

We\\u2019ve interviewed media professionals from various industries and outlets to gain a deeper understanding of the nuances that make up the relationships we build with the media. We created this podcast to serve as a resource for other earned media professionals hoping to hone in on their craft and be better collaborators.