Podcasts Business We Earn Media 54: Write Better Subject Lines With Surena Chande

54: Write Better Subject Lines With Surena Chande

Published: Jan. 24, 2023, 10 a.m.

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Today\'s episode is all about the art of subject line writing! Our guest has seen great, good, and downright awful subject lines. In fact, she\'s deleted emails based off the subject-- every PR\'s worst nightmare! But do not fret, she\'s not only written about her experience but shared her tips on the BuzzStream blog. Does personalization matter? Is it worth highlighting a statistic from a study? All these questions are answered and more. 

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In this episode, you\'ll learn all about improving your subject lines: 

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  • Principles to help them stand out
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  • Steps to structuring them successfully
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  • Tips for sprucing up stats and story lines
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Our guest is...

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Surena Chande, freelance copywriter and former SEO editor at the Mirror & Daily Star. She was the recipient of Hannah Smith\'s shoutout in episode 39. Give that a listen if you haven\'t yet! 

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Things we talked about:

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