62: Master Nuance with Olivia Morley (Adweek)
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Today\\u2019s episode features a guest who covers media agencies for Adweek and is very open about how to pitch her and others at her publication. We go over the bigger picture of what to do and not do when pitching her and her colleagues, as well as where she maintains all this information for publicists to review at any time. Walk away from this episode with more tools in your toolkit of how to better collaborate, including new ones we hadn\\u2019t heard of ourselves
\\nIn this episode, you\'ll learn\\u2026
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What the nuances of an Adweek journalist\\u2019s coverage are
\\n \\n How to host a productive in-person meeting with a journalist
\\n \\n Why online communities might help you level up your networking skills
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Our guest is:
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Olivia Morley is a senior agencies reporter at Adweek focused on media agencies. Previously, she worked on Forrester\\u2019s media agency research and was an editorial strategist for Samsung\\u2019s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Boston, MA and is originally from Salt Lake City, UT.\\xa0
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